drunk driving

Beer…By the Numbers

  • Price of a “regular bottle” of beer at Super Bowl 50: $13.
  • Price of a “premium draught” at Super Bowl 50: $15.
  • Cost of Anheuser-Busch’s anti-drunk driving Super Bowl spot featuring Helen Mirren: $10 million.
  • Estimated value of Peyton Manning’s post-Super Bowl endorsements of Budweiser: $3.2 million.
  • Germany’s annual hop production: 34,000 metric tons (first in the world).
  • United States’ annual hop production: 33,266 metric tons (second in the world).
  • Washington State’s share of U.S. hop production: 70 percent.
  • Beer’s share of the world-wide alcoholic beverage market: 80 percent.
  • Beer’s share of India’s alcoholic beverage market: 30 percent.
  • Beer’s share of the U.S. alcoholic beverage market in 2015: 48 percent.
  • Its share of the U.S. market in 2000: 55 percent.
  • Maximum weekly “units” of alcohol recommended by UK health authorities: 14.
  • Number of pints of lager in 14 units of alcohol: 7.
  • Boston Beer Company’s revenue in 2015: $959.9 million.
  • Increase over 2014: 6 percent.
  • The Friday Mash (America’s Cup Edition)

    On this day in 1851, the first America’s Cup was won by—you guessed it—the yacht America. The “Auld Mug” is currently in the possession of Larry Ellison’s Team Oracle, which will defend it in 2017. That’s quite a ways off, so Ludwig suggests that you pass the time by filling your mug.

    And now…The Mash!

    We begin in Oslo where, according according to GoEuro’s researchers, a 12-ounce bottle of beer costs $4.50–more than four times what you’d pay in Dublin or Warsaw.

    Craft beer is so popular in Michigan that the State Police created a fake brewery, with “microbrews” like “Responsible Red” and “Designated Driver Dark,” as part of their latest anti-drunk driving campaign.

    The Golden State Warriors’ Stephen Curry is 26 years old and one of the NBA’s top players, but he still got carded at the local California Pizza Kitchen. Many of us share your pain, Steph.

    You might prefer a beer brand because of marketing, not because it tastes better. Participants in a recent blind taste test were only slightly better than random at distinguishing among popular lagers.

    Men’s Journal magazine has compiled the ten best beer commercials, starring, among others, The Most Interesting Man in the World, the Budweiser Clydsedales, and the Red Stripe Ambassador of Wisdom.

    The polls are open at CraftBeer.com’s annual Great American Beer Bars competition. Voters are asked to choose one establishment from ten nominees in five regions of the country.

    Finally, it’s a Great British Beer Festival tradition to show up in costume, like the gent with a Viking hat, those guys dressed up as priests, and a man who came as Prince Harry…Wait a minute, that was Prince Harry!

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