Up and Coming Beer Cities

Not long ago, you had to hop on a plane or take a road trip to find a city that’s rich in good beer. For most people in North America, that’s no longer the case: cities large and small have significantly stepped up their beer game.

Thrillist.com correspondent Meredith Heil has identified “ten untapped beer cities poised to blow up”. Four of the ten—Birmingham, Durham, Louisville/Lexington, and Memphis—are in the South, craft beer’s last frontier. Birmingham’s presence on the list is especially remarkable; it wasn’t that long ago that homebrewing was illegal in Alabama and archaic laws imposed an ABV cap on beer.

Salt Lake City is another surprise. Even though Utah eased some of its restrictions on alcohol, serving flights of beer is still a no-no and there’s a 4-percent limit on beer sold in stores. Brewers have to be creative to survive in that environment.

And we’re happy to see Toronto get a mention. It’s one of our favorite road-trip destinations, and we’ve been partial to Canadian beer ever since we cracked open our first Molson Export Ale. The city is highly walkable, and some of our best memories involve sipping pints on long summer evenings.

Beer….By the Numbers

  • Number of Oktoberfests held in Munich (including this year’s): 182.
  • Times since 1810 that Oktoberfest was canceled: 24 (reasons include war, hyperinflation, and cholera epidemics).
  • Cost of a one-liter beer at this year’s Oktoberfest: €10 ($11.34).
  • Increase in the price of beer over 2014: 3 percent.
  • Cost of a pint of ale in the UK’s cheapest university town: £2.10 ($3.20), in Durham.
  • Cost of a pint in the UK’s most-expensive university town: £5.25 ($7.90), in Surrey.
  • Bushels of American barley used to brew beer in 2014: 177 million.
  • Brewing’s share of America’s barley crop in 2014: 75.
  • Stadium with the National Football League’s cheapest beer: Paul Brown Stadium, Cincinnati, 36 cents an ounce.
  • Stadium with the NFL’s most expensive beer: Lincoln Financial Field, Philadelphia, 71 cents an ounce.
  • Average per-ounce price of beer in NFL stadiums: 46 cents an ounce.
  • Number of Ontario supermarkets that will sell beer under new provincial legislation: 450 (out of 1,500).
  • Daily sales quota for Ontario supermarkets selling beer: 279 six-packs.
  • Anheuser-Busch InBev and SAB Miller’s combined share of the U.S. beer market: 70 percent.
  • A-B and SAB’s combined revenue from the U.S. beer market: $250 million a year.
  • The Friday Mash (Diet of Worms Edition)

    No, this isn’t an episode of Bizarre Foods. The Diet of Worms was an assembly that, on this day in 1521, put Martin Luther on trial for heresy. After the trial, a supporter offered Luther a silver tankard of Eimbeck beer, which he gratefully drank.

    And now….The Mash!

    We begin in Durham, North Carolina, whose minor-league stadium, the Durham Bulls Athletic Park, will soon have a brewery. Fans will be able to buy beer and watch the brewing process.

    Delaware’s liquor store owners are worried about losing business if Pennsylvania loosens its restrictions on beer sales. As it is, the Keystone State offers a wider selection of beer.

    Carlsberg Breweries, which is known for offbeat advertising campaigns, put up a giant beer-dispensing billboard in London’s Brick Lane. Stay tuned: the brewery is planning more promotions.

    Despite heavy taxation and domination of the market by the Singha-Chang duopoly, craft beer is making inroads in Thailand. However, home brewing is still against the law.

    Sexist marketing isn’t just an American phenomenon. A Japanese brewery has it marketing a beer called Precious to women. It contains two grams of collagen, a protein that makes skin look younger.

    If your beer is boring, a company called Hop Theory is here to help with flavor-enhancing teabags. Their first product, Relativity, contains orange peel, coriander, and Cascade hops.

    Finally, Tricia Gilbride of Mashable.com picks the best beers to drink in the shower. She prefers IPAs because “it makes sense to select a hoppy beer when you hop in the shower.”

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