Jews and Brewing History

There is currently a special exhibit, “Beer is the Wine of this Land: Jewish Brewery Tales” at the Jewish Museum in Munich. The story of Jewish beer culture begins in Egypt, where the enslaved Israelites discovered the beverage and later brewed it when they returned to Israel. For a time, beer was considered a universal remedy that could treat everything from snake bites to leprosy.

The Jews’ connection to Germany dates back to the Middle Ages, when they were expelled from most of Europe’s cities. Some German Jews cultivated hops, and most of the hop farms near Nuremburg were owned by Jews. During the Third Reich, the farms were acquired by German owners in what the museum’s director called a “friendly Aryanization”; they were given back to their owners after the war.

Other Jews in the industry weren’t as lucky as the hop growers. One notable exile was Hermann Schülein, who fled to the United States and became the manager of the Liebman Brewery. Its flagship product was a New York icon: Rheingold lager, which was famous for using celebrity endorsers and staging the annual Miss Rheingold beauty competition.

Rheingold production ended in 1976, but the tradition of Jewish brewing in New York is being carried on by the Shmaltz Brewing Company, whose products include eight beers brewed for Hanukkah.

Beer…By the Numbers

  • Barrels of Blue Moon sold in 2012: 1.98 million.
  • Blue Moon’s share of the beer market: 0.9 percent.
  • Increase in Blue Moon’s market share since 2007: 300 percent.
  • Average cost of a case of national-brand beer in Ontario: C$35.56.
  • Average cost of a case of the same brands in Quebec: C$25.95.
  • Expected increase in beer sales next year in Brazil, which hosts the World Cup: 3 percent.
  • Historical average increase in World Cup host nations: 1.7 percent.
  • Barrels of water needed to brew one barrel of beer at MillerCoors: 3.82.
  • Change in water-to-beer ratio from the year before: Down 6.1 percent.
  • Persons who have achieved Master Cicerone status: 7.
  • Who have achieved Cicerone status: about 900.
  • Who have become Certified Beer Servers: about 27,000.
  • Employees at New Belgium Brewing Company: about 500.
  • Weekly beer allowance for New Belgium employees: One 12-pack, plus one “shift beer” after the workday.
  • Daily beer allowance for construction workers at Egypt’s Pyramids: One gallon.
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