Ninety years ago today, the first numbering system for U.S. highways was approved. The 21 numbered highways in the initial group included U.S. 60, which ran from Chicago to Los Angeles; it was later renumbered and became the famous “Mother Road”, U.S. Route 66.
And now…The Mash!
We begin at the Samuel Adams brewery in Boston, where hundreds of fans lined up to buy bottles of limited-edition “Big Hapi” beer, brewed to honor now-retired Red Sox slugger David “Big Papi” Ortiz.
Beer aficionados reacted furiously to TV food and travel personality Anthony Bourdain’s comments likening the clientele at a San Francisco beer bar to the “(expletive deleted) Invasion of the Body Snatchers”.
A court in Stuttgart, Germany, ruled that breweries can’t use the word “bekömmlich”—“wholesome” in English—in their advertising because European Union regulations prohibit health claims in alcohol ads.
Dogfish Head Craft Brewery will start canning its beers later this month. Brewery CEO Sam Calagione is now convinced that canning technology can deliver a consistent, high-quality product.
The YouTube channel Celebrities in Golf Carts is trying to bridge the generation gap between Baby Boomers and Millennials with a new sport called Beer Pong Golf.
Dissatisfied with local distributors, Massachusetts’ Night Shift Brewing created its own distributorship. It’s offering breweries friendlier contracts, more personal attention, and deliveries of fresher beer.
Finally, in 1987, a Heineken retailer spread the untrue rumor that Mexican brewery workers urinated in containers of Corona Extra beer. That resulted in a lawsuit, and a public statement denying the rumor. Ten years later, Corona surpassed Heineken as America’s number-one imported beer.
The UK’s likely exit from the European Union has far-reaching implications, and beer isn’t exempt from them.
Even though the U.S. isn’t part of the EU, American beer drinkers might soon feel the effects of “Brexit”. In the wake of the vote to leave, the British pound lost more than 10 percent of its value against the U.S. dollar. That might result in cheaper British beer in American stores.
Currently, goods from EU members on the Continent enter the UK duty free, and vice versa. Once the UK leaves the EU, it would be free to impose tariffs on German malt and French cider apples. The UK also might decide to eliminate tariffs on hops from Australia or the U.S. Conversely, EU countries might start charging tariffs on English beers and ciders and on raw materials such as hops.
All of this, however, is speculation. It will probably take two years or more to negotiate the UK’s departure from the EU, and no one is sure of what the terms of Brexit will include.
On this day in 1492, Christopher Columbus became the first European to set foot on the island of Hispaniola. December is celebrated as Discovery Day on the island’s two countries, Haiti and the Dominican Republic.
And now….The Mash!
We begin in Loudoun County, Virginia, where beer tourism is stimulating the local economy. The county has eight breweries, with 16 more in the planning stages.
Black Friday has become the number-one day for beer releases. As you’ve probably figured out, most of these beers are stouts and many of them are barrel-aged.
SABMiller, the world’s second-largest brewing company, still lacks a global brand. Its launch of Pilsner Urquell was a flop, and Heineken said no to a takeover offer.
Bottles and Cans, a liquor store in Chicago, is offering an adults-only Advent calendar. It contains 25 beers, each of them to be enjoyed on the weekdays leading up to Christmas.
European Union officials want Japan to open its market to imported beers. Arcane Japanese rules, such as a ban on ingredients like coriander seeds, act as “non-tariff barriers.”
Minnesota’s Excelsior Brewing Company has brewed a saison beer with pondweed and zebra mussels. The brewery insists that “minuscule” amounts of the invasive species were added.
Finally, Shoes & Brews, a runners’ gear store in Colorado, offers an incentive to get into shape. The store, which has a liquor license and 20 taps, bases the price of your first beer on your time in an 800-meter time trial.
On this day in 1976, the Apple I–the ancestor of the computer on which this blog is published–was created by Steve Wozniak and Steve Jobs. It went on sale three months later for $666.66 because Wozniak “liked repeating digits” and besides, it represented a one-third markup on the $500 wholesale price.
And now….The Mash!
We begin in North Carolina, where the Mellow Mushroom restaurant chain had to close down its Beer Club after liquor regulators ruled that the club illegally “incentivized guests to drink”
Certified Cicerone John Richards, who’s based in South Carolina, introduces us to ten of the best beers you probably never heard of. (Hat tip: Joanna Prisco, ABC News).
WIsconsin politicians are concerned that a trade agreement between the U.S. and the European Union might force American producers to find a new name for “Oktoberfest” beer.
Tailgate heaven! Texas Tech alumni Jane’t Howey and Sheryl Estes, have created “boxGATE”, a structure made from shipping containers and fitted out with everything fans need.
He hasn’t quit his day job as CEO of Bell’s Brewery, Inc., but Larry Bell plans to attend all 81 Chicago Cubs home games this season–which is the 100th season of baseball at Wrigley Field.
Joel Stice of Uproxx.com has compiled a slideshow of the 20 best fake brands of beer in popular culture. The brand seen most often is Heisler, which has appeared in numerous movies and TV shows.
Finally, San Jose’s Hermitage Brewing Company has become Silicon Valley’s craft beer incubator. It contract-brews for a number of local micros, some of which don’t yet have the capital for their own facility.