Game of Thrones

The Friday Mash (Gold Record Edition)

Seventy-five years ago, the first-ever gold record was presented to Glenn Miller for “Chattanooga Choo Choo”. The song was originally featured in the film Sun Valley Serenade (1941).

And now….The Mash!

We begin in Cincinnati, where Urban Artifact is brewing a beer made with yeasts from the historic Union Terminal, which is now a museum complex. The brewery added sour cherries to add tart fruitiness to the beer, a 7% ABV bock.

If you’re a Game of Thrones fan, Brewery Ommegang has you covered. It will release three beers whose labels bear the sigils of the Houses of Lannister, Stark, and Targaryen.

Alex P. Davis, who runs the Library Alehouse in Santa Monica, doesn’t think beer lovers should stand in line to taste rare beers such as Pliny the Elder IPA because so many world-class beers are available without the wait.

Despite being the capital of one of Mexico’s poorest states, Oaxaca City has become destination of hipster tourists—many of from other Mexican states. And it’s developed a lively craft beer culture.

TheMotleyFool.com explains how Anheuser-Busch InBev and MillerCoors are exploiting the three-tier system to keep craft products out of bars and stores. Rather than fight A-B, Craft Brew Alliance entered into in a production and distribution deal with the brewing giant.

Rochester, New York, is the nation’s unofficial Tater Tots capital. Local journalist Will Cleveland has a few pointers on pairing beer with the tots—and yes, any beer from the Genesee family is a good choice.

Finally, The Smithsonian’s National Museum of American History has appointed Theresa McCulla as historian to oversee its American Brewing History Initiative. McCulla, who will receive a Ph.D in American Studies from Harvard, also holds a culinary arts diploma.

The Friday Mash (Mickey Mouse Edition)

On this day in 1928, The Walt Disney Corporation released the animated short “Steamboat Willie”, the first fully synchronized sound cartoon. It was directed by Walt Disney and Ub Iwerks. Disney considers this release to be Mickey’s birthday.

And now…The Mash!

We begin in England, where pub companies warn that the price of a pint is about to jump. Factors include inflation, higher costs of doing business, and the introduction of the living wage.

Game of Thrones actor Jason Momoa showed off his axe-throwing skills in an Instagram video. What makes his performance even more impressive is that he drank a beer immediately before he hit the bulls-eye.

FIFA, the world-wide governing body of soccer, is negotiating with officials of host country Qatar over whether beer will be served there during matches at the 2022 World Cup.

Effective January 1, 2019, Labatt will discontinue the 50-year-old tradition of issuing free beer for life to company retirees. The Canadian brewery is now owned by Anheuser-Busch InBev.

Travel blogger Emmanuel Marshall used Innis & Gunn IPA as currency to pay for transportation and lodging on his 5,000-mile trip from Scotland, the home of Innis & Gunn, to India.

Scientists at Rockefeller University have found that beer pong players expose themselves to numerous icky bacteria. The good news is that college-aged players have strong enough immune systems to cope with them.

Finally, the San Diego Union-Tribune named the five beers that put the city on the craft beer map: AleSmith Speedway Stout, Ballast Point Sculpin IPA, Green Flash Le Freak, Karl Strauss Red Trolley, and Stone Arrogant Bastard Ale.

Beer…By the Numbers

  • U.S. federal excise tax on a pint of craft beer: 3 cents.
  • UK excise tax on a pint of craft beer: 50 pence (67 U.S. cents).
  • Paid attendance at “10 Cent Beer Night” at Cleveland Municipal Stadium, 1974: 25,134.
  • Estimated number of 10-cent beers consumed by fans that night: 60,000.
  • Regular price of a beer at Cleveland Municipal Stadium in 1974: 65 cents.
  • Football Bowl Subdivision schools that will sell beer stadium-wide in 2016: 36.
  • Percentage of FBS schools that sell beer stadium wide: 28.
  • Estimated value of Budweiser’s brand: $14.73 billion (world’s most valuable beer brand).
  • Estimated value of Bud Light’s brand: $13.92 billion (world’s second most-valuable beer brand).
  • Average price of a bushel of U.S. malting barley in 2013: $6.58.
  • Average price in 2016: $5.75.
  • Capacity of a Game of Thrones-themed “Drankgon” beer bong: 64+ ounces.
  • Retail price of a Drankgon: $27.
  • Suggested retail price of the BeerDroid personal brewing system: 799 Australian dollars ($595 U.S.)
  • Size of one batch of BeerDroid beer: 10 liters.
  • Beer of Kings?

    When the folks at HBO went looking for a craft beer partner for their popular fantasy series Game of Thrones, they made the right call. The call went to Brewery Ommegang and, as it turned out, several brewery employees–including the company’s director of marketing–were fans of George R.R. Martin’s Song of Ice and Fire novels, on which the TV series is based. So began Ommegang’s Game of Thrones series.

    Ommegang agreed to produce two themed beers per year. The first two were Iron Throne, a golden ale, and a stout called Take the Black. On Monday, the brewery released Fire and Blood, the third in the series. Inspired by Daenerys Targaryen and her three dragons, it’s a a Belgian-style red ale–the blood–brewed with anchor chilies–the fire, of course.

    The Friday Mash (Consumer Rights Edition)

    On this day in 1962, President John F. Kennedy delivered a speech that led to passage of the Consumer Bill of Rights. The president declared that consumers were entitled to a choice of safe products, information about what they buy, and the right to be heard. So if someone serves you a pint of ailing ale today, don’t be afraid to send it back.

    And now…The Mash!

    We begin with a consumer-rights story from Seattle, where the 5 Point Cafe has become the city’s first business to slap a ban on Google Glass. It’s part of the bar’s privacy policy that forbids customers to film or photographing others.

    Meet Arnie, the smart beer vending machine. He lives at Arnold Worldwide’s offices in Austin, Texas, and dispenses beer that was home-brewed by company employees.

    In London, the brewers of Sol beer offer a new form of recycling. Feed the machine one of your unwanted ties, and it will issue you a coupon good for a free bottle of beer.

    A new season of Game of Thrones debuts on HBO on March 31, and Brewery Ommegang has brewed a special ale in collaboration with the cable network. Paul Schrodt of Esquire reviews the beer.

    It’s only eight years old, but Milwaukee’s Old German Beer Hall has gained national attention for its genuine Bavarian atmosphere. The beer, and the flour used to make pretzels, are imported from Munich.

    Does your company’s perks include a free beer on company time? Advanced Medical in Port Orange, Florida, rolls out the beer cart on Friday afternoons.

    Finally, Dr. Amanda Ellison of Durham University (UK) debunks “beer goggles”: People don’t look more attractive to you after a few too many; you’ve simply lowered your standards. Caveat emptor.

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