On this day in 1927, Charles Lindbergh took off from Roosevelt Field in New York, beginning the first-ever solo trans-Atlantic flight. Five years later, Amelia Earhart became the first female aviator to accomplish that feat.
And now…The Mash!
We begin in the halls of justice, where Flying Dog Ales will fund a “First Amendment Society” with the settlement money the state of Michigan paid it. The courts ruled that Michigan violated Flying Dog’s constitutional rights by denying it permission to market Raging Bitch Belgian-Style IPA.
The Brooklyn Brewery has signed a long-term lease under which it will build a beer garden, brewing facility, and restaurant on the site of the Brooklyn Navy Yard..
A Munich court ordered the Hofbraukeller beer hall to honor its contract to host an event hosted by a far-right political party. In 1919, Adolf Hitler delivered his first-ever political speech at the Hofbraukeller.
Mercedes-Benz Stadium, soon to be the new home of the Atlanta Falcons, will have the cheapest beer in the National Football League: $5. It will also offer $3 hot dogs and $2 Coca-Colas.
Some of the biggest names in Chicago’s beer community have joined an effort to raise funds to build the Chicago Brewseum. It will serve beer made on-premises by guest brewers.
Former major-leaguer Brandon Laird, now playing for Japan’s Hokkaido Nippon-Ham Fighters, won himself a year’s supply of beer after hitting a home run off the Kirin Brewery sign at the Tokyo Dome.
Finally, the Saugatuck Brewing Company wasted no time poking fun at Anheuser-Busch’s rebranding of Budweiser as “America”. Its parody beer, “‘Murica”, is brewed in a style America’s founders might describe as “Freedom,” and the process is naturally overseen by 1,776 bald eagles.
There is currently a special exhibit, “Beer is the Wine of this Land: Jewish Brewery Tales” at the Jewish Museum in Munich. The story of Jewish beer culture begins in Egypt, where the enslaved Israelites discovered the beverage and later brewed it when they returned to Israel. For a time, beer was considered a universal remedy that could treat everything from snake bites to leprosy.
The Jews’ connection to Germany dates back to the Middle Ages, when they were expelled from most of Europe’s cities. Some German Jews cultivated hops, and most of the hop farms near Nuremburg were owned by Jews. During the Third Reich, the farms were acquired by German owners in what the museum’s director called a “friendly Aryanization”; they were given back to their owners after the war.
Other Jews in the industry weren’t as lucky as the hop growers. One notable exile was Hermann Schülein, who fled to the United States and became the manager of the Liebman Brewery. Its flagship product was a New York icon: Rheingold lager, which was famous for using celebrity endorsers and staging the annual Miss Rheingold beauty competition.
Rheingold production ended in 1976, but the tradition of Jewish brewing in New York is being carried on by the Shmaltz Brewing Company, whose products include eight beers brewed for Hanukkah.
The Reinheitsgebot, aka Germany’s beer purity law, turns 500 in April. The law is familiar to beer lovers but, according to Joe Stange of All About Beer magazine, is widely misunderstood. To begin with, it wasn’t the first German law that regulated ingredients. It wasn’t called a “purity law” until 100 years ago, and it was more concerned with keeping beer and bread affordable—and curbing brewers’ use of wheat, which bakers needed—than with keeping beer pure. It didn’t apply across Germany until 1906; and when it did, the law killed many regional beer styles. And the law has been tweaked since 1516.
All that said, the law remains on the books, and is known in English as “The Provisional Beer Law”. Even though it no longer bans the importation of non-Reinheitsgebot beer, thanks to various free-trade laws and treaties, a German brewery still can’t market non-compliant products as “beer”.
On a recent trip to a Munich beer bar, Stange deliberately ordered a non-compliant beer, a milk stout brewed by the bar’s parent company, a brewery called Camba Bavaria. The barman explained to Stange that it wasn’t available due to “legal troubles with the Reinheitsgebot”.
Stange contacted the brewery for an explanation of the “legal troubles”, which began with the milk stout. According to the brewery: “officials told them (1) they can’t call it beer, since it has lactose (milk sugar); (2) they can’t call it ‘milk’ anything since there is no milk in it; (3) they can’t call it Klim Touts [‘milk stout’ spelled backwards] either, by the way, because don’t be cheeky; and oh (4) you’ll have to go ahead and pay taxes on it as if it were beer, even though we say it’s not beer, because ‘milk stout’ is clearly an established international beer style, even though you can’t call it that.”
Two hundred and twenty-five years ago today, Rhode Island became the 13th and last of the original colonies to ratify the U.S. Constitution. Even though the state ranks last in area, it has the longest name of any U.S. state: “State of Rhode Island and Providence Plantations.”
And now…The Mash!
We begin in Hamburg, Germany, where the Astra brewery has installed a billboard that uses facial detection to detect one’s gender If a woman passes by, it plays her an Astra commercial.
Last November, Whole Foods Market added a Criveller brewing system to its store in Houston. A month later, it started brewing beer at its store in Emeryville, California.
Dock Beer, a golden saison by Dock Street Brewing, will be aged with an extra ingredient: nonstop music by Wu-Tang Clan, whose bass notes will move the yeast around.
A 2012 law raising the ABV cap on beer has kick-started craft brewing in Mississippi. Hank Sforzini of Paste magazine names five of his favorites.
A man who has been paralyzed for 13 years can once again enjoy a beer, thanks to a mind-controlled robot arm developed by Caltech and its partners.
Finally, Dick and Nancy Ponzi needed another business to generate income for their planned pinot noir winery. That business was the 31-year-old BridgePort Brewing Company, Oregon’s oldest craft brewery.
On this day in 1917, Father Edward Flanagan, a Catholic priest in Omaha, opened a home for wayward boys. That home is now a National Historic Landmark; and Boys Town’s slogan, “He ain’t heavy, mister–he’s my brother,” has become part of our popular culture.
And now….The Mash!
We begin in Austin, Texas, where Lance Armstrong quit after one lap during qualifying for the inaugural Beer Mile Championship. Armstrong said he’ll never again run a Beer Mile.
Dave Lieberman of OCWeekly.com got a sales pitch for the “Sonic Foamer,” which creates a 5-millimeter head on your pint of beer. He doesn’t seem the least bit impressed with the product.
Oktoberfest tops the list of Germany’s beer festivals, but it’s not the only one. EscapeHere.com runs down the country’s top ten, some of which are hundreds of years old.
A sealed bottle of Samuel Alsopp’s Arctic Ale sold for $503,300 on eBay. It’s considered the world’s rarest bottle of beer because the the original seller misspelled the name “Allsop’s”.
The Sriracha craze has spread to beer. This month, Rogue Ales will release a limited-edition Rogue Sriracha Hot Stout Beer. Suggested pairings include soup, pasta, pizza, and chow mein.
Last weekend, MillerCoors LLC teamed up with a start-up called Drizly, and offered free home delivery of Miller Lite to customers in four cities.
Finally, David Kluft of JDSupra Business Advisor reviews this year’s beer trademark disputes. Maybe these cases will inspire someone to host a Disputed Beer Festival next year.