On this day in 1984, the Motion Picture Association of America added “PG-13” to its film rating system. The new rating was created after parents and advocacy groups complained about the amount of violence in some PG-rated films.
And now…The Mash!
We begin in South Carolina, where a 20-year-old law forbids breweries to donate beer to non-profit organizations. This law—which state liquor agents are aggressively enforcing—effectively prevents small breweries from taking part in festivals.
In Las Vegas, Pub 365 plans to offer a rotating selection of 365 craft beers, including beer cocktails and a rare beer menu called the Unicorn List. Seasonals will make up one-fifth of the selection.
Market Watch’s Jason Notte writes that craft breweries are resorting to a tactic they once despised: establishing sub-brands for beers that may not fit the character of the brewery’s core business.
Starting next year, beer bikes will be banned from Amsterdam’s city center. Locals complained that the bikes, packed with bachelor partiers, have turned downtown into a drunken theme park.
The Washington Post’s Fritz Hahn has noticed a trend: the 16-ounce shaker pint is giving way to smaller glassware. It’s makes craft beer appear cheape, and it’s a more responsible way to serve high-gravity styles.
Thieves made off with two refrigerated trailers packed with 78,500 bottles of SweetWater Brewing Company’s beer. Police recovered some of the beer in a nearby warehouse—which, ironically, was a shooting location for the 1977 bootleg beer classic, Smokey and the Bandit.
Finally, Untappd, Inc., now offers “Untapped For Business”, which allows retailers to publish beer lists, share their menus with consumers, and notify customers that rare or sought-after beers are going to appear on store shelves.
On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.
And now…The Mash!
We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.
A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.
With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.
Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.
Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.
During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”
Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.
Thirty-four years ago, AT&T agreed to be broken up into seven regional phone companies. Over the years, the “Baby Bells” recombined; and Southwestern Bell, the last surviving Baby Bell, renamed itself—you guessed it—“AT&T.”
And now….The Mash!
We begin in Chicago, where Walgreen’s sells Big Flats 1901 for $2.99 a six-pack. The contract-brewed beer has an overall rating of “Poor”—along with some funny reviews—on BeerAdvocate.com.
Kefir beer might be a healthier option for those with stomach ulcers. Scientists in Brazil found that rats that were fed kefir beer were less prone to inflammation than those that were fed regular beer.
Glassblower Matthew Cummings thinks beer deserves better glassware than the shaker pint. His Pretentious Beer Glass Company turns out odd-looking vessels designed for particular styles.
Vilde Haye, an Israeli boutique brewery, has launched a series of beers inspired by an imaginary klezmer orchestra. Each beer in the series has a “mascot,” a shtetel musician with a back story.
Mexican beer is growing faster than craft beer, thanks to America’s growing Latino population. There’s room for more growth as Anglos become aware of brands like Modelo and Tecate.
Brewbound.com lists the top ten craft beer stories of 2015. They include mergers and acquisitions, veteran craft-brewing figures stepping down, lawsuits, and the popularity of hard root beer.
Finally, Frank Winslow, Yards Brewing Company’s Director of Quality Assurance, explains why most beer bottles are brown but some are green, and why Corona might contain hop extract rather than actual hops.
Today is Pi Day, an annual celebration commemorating the mathematical constant. It’s celebrated today because Americans write the date as 3/14; and “3″, “1″, and “4″ are the three most significant digits of pi in decimal form. Ludwig recommends a beer, preferably a Real Ale, to go with your pi.
And now…The Mash!
We begin in Boston, where Jim Koch invited survivors of last year’s Marathon bombing to his brewery, which is again brewing a special “26.2″ ale to raise funds for those injured last year.
A company in Canada plans to brew a “recovery ale” for athletes. It’s called “Lean Machine”; and it has 77 calories, 0.5 percent alcohol, and contains nutrients, antioxidants, and electrolytes.
Jonas Bronck’s Beer Company has tapped into New York tradition with an egg cream stout. An egg cream contains milk, chocolate syrup, and seltzer water–but no eggs.
A Wisconsin lawmaker has introduced a bill that would create a state Beer Commission. It has the backing of the state’s breweries.
Charlie Papazian, head of the Brewers Association, has decided to discontinue the Beer City USA competition because it has “served its purpose.” Grand Rapids won last year’s competition.
investor C. Dean Metropoulos, who bought Pabst Brewing Company four years ago, is reportedly considering a sale of the company, which could be worth as much as $1 billion.
Finally, John Verive, a food writer for the Los Angeles Times, explains why the classic tulip glass is the only glass you’ll need. It’s versatile, supports the beer’s head, and holds in its aromas.
He doesn’t want to nitpick. Really. However, John Thompson of the Baltimore Post-Examiner would like to call your attention to ten things bars, restaurants, breweries, and maybe even you are doing wrong with beer.
Thompson wants better menus, preferably available online, and knowledgeable servers. But his main concern is glassware. He faults bars for not finding alternatives to the ubiquitous shaker glass or worse yet, chilling glasses before filling them–with ice-cold beer. And in his perfect world, the glassware would be “beer clean”: properly washed, rinsed, and sanitized. If the bubbles aren’t clinging to the sides of the glass, then it’s beer clean.
On this day in 1929, Popeye the Sailor Man, a cartoon character created by Elzie Segar, debuted in the Thimble Theatre comic strip. Since then, Popeye has appeared in comic books, video games, and a film starring Robin Williams in the title role.
And now….The Mash!
We begin in St. Louis’s Bellefontaine Cemetery, where two adjacent mausoleums on Millionaires’ Row remind us of a rivalry between brewing families, the Lemps and the Wainwrights.
The Spencer Brewery in Massachusetts, has become only the tenth brewery to to be recognized as Trappist. Its ales are brewed by the monks–Trappist, of course–of St. Joseph’s Abbey.
Germany’s Federal Cartel Office levied $150 million in fines on five breweries for conspiring to fix prices. The whistle-blower was none other than Anheuser-Busch InBev.
Has extreme beer gone too far? The Icelandic brewery Steojar was blasted by conservationists for brewing a beer with whale meat. A treaty signed by most nations bans commercial whaling.
Sam Samaneiego, the “Beer Nazi,” has passed away. His Stuffed Sandwich restaurant in San Gabriel, California, has been introducing customers to better beer since it opened in 1976.
Thailand’s Singha beer found itself embroiled in political controversy after brewery heiress Chitpas Bhirombhakdi accused rural Thais of lacking a “true understanding” of democracy.
Finally, festival organizers are having second thoughts about glassware. Some higher-end festivals give attendees fancy keepsake glasses instead of plastic cups or mini-shaker pints.
Two hundred and ten years ago today, the Louisiana Purchase was finalized at a ceremony in New Orleans. The U.S. paid France 50 million francs for what became all or part of 15 present-day states. The cost of all that land? Less than a Jefferson nickel per acre.
And now….The Mash!
We begin in Belgium, where the Abbey of Notre Dame d’Orval can’t meet demand for Orval ale. The reason? The number of monks has fallen from 35 in the 1980s to 12 today.
Fancy a pint? The next beer you order might might be served in a tulip, a chalice, a snifter, or stemware instead of a “shaker pint”, especially if you’re having a high-gravity ale.
Oops! Lehigh University’s Chi Phi fraternity was suspended after members posted a photo of hundreds of cups of beer inside what’s supposed to be a dry frat house.
What happens when you give four Aussie guys beer and a video camera? You get beer-fueled one-upmanship that results in productive content creation for Carlton Dry.
Do you know what “foeder” is? Lauren Salazar of New Belgium Brewing Company explains how these large oak barrels need to be babied before they hold what will become Belgian-style sour beer.
Want a 22-ouncer of your favorite craft beer? In some Sacramento neighborhoods, you can’t get one because single-bottle sales are banned, regardless of the quality of the beer.
Finally, fans attending Miami Dolphins games at Sun Life Stadium can download an app which warns them when beer sales are about to end, and even directs them to a stand with shorter lines.