It’s Founders Brewing Company’s version of the Golden Ticket. The brewery is offering tasting tours of its underground barrel-aging caves to ten lucky people. The caves, located in former gypsum mines 85 feet below the surface, are where Kentucky Breakfast Stout and other strong beers are aged. They’re normally closed to the public.
To win a tour, which also includes two nights’ lodging in Grand Rapids, a meet-and-greet dinner with the Founders team, and guaranteed entry to the brewery’s annual Black Party, one first has to join Founders’ “Cadre” enthusiast team. Then the entrant must describe his or her “dream” barrel-aged beer, including ingredients, a name, and label artwork. And did I mention that the package includes a chance to taste KBS?
Entries are due February 24.
On this day in 1899, Bayer AG trademarked the name “Aspirin” for its synthetic version of salicylic acid. Aspirin, an anti-inflammatory drug, is one of the world’s most widely-used medications: 40,000 metric tons are used each year.
And now…The Mash!
We begin in Kentucky, which is best known for
snow bourbon. However, a lively craft beer scene has emerged. Fourteen breweries have opened in the Bluegrass State since 2011.
CNBC is bringing back its Most Loved Beer Label contest. For the next week, citizens can nominate labels. The network will reveal the finalists on March 23, and voting will wind up two weeks later.
In Malaysia, non-alcoholic beer for Muslims is unacceptable to the chief halal certifier because he objects to the word “beer” to describe the drink.
Jay Brooks has published an ale-themed parody of Dr. Seuss’s Green Eggs and Ham. The closing lines are, “I do so love craft beer at home! Thank you! Thank you, Sam-Cala-Gione!”
CoolMaterial.com created a flowchart to guide people who can’t decide what their next beer should be. The first question is, “Are you looking to get drunk and don’t care about taste?”
Beer festivals attract people dressed as court jesters, ballerinas, superheroes, and even giant chickens. MLive.com’s John Serba offers five ridiculous, but practical costume suggestions.
Finally, Eleanor Robertson stirred up a hornets’ nest with an op-ed condemning craft beer. Robertson hates its taste, can’t stand beer snobs, and would rather talk to her friends than her beer.
Angela Steil is only 21 years old, but she’s earned certification as a Cicerone and will be working as the in-house beer sommelier at Gravity, a beer-focused restaurant in Grand Rapids, Michigan.
Steil is the world’s youngest Cicerone. Attaining that status is no easy task, regardless of one’s age. Only half of those who take the exam pass it. It requires memorizing a huge material of material—the syllabus is 19 pages long—and includes tasting portion in which one has to identify specific off-flavors of beer. Steil’s test preparation included marathon flash-card sessions, videos, “every book they mention,” and innumerable blind flight tastings.
Steil’s next goal is to achieve Master Cicerone status, which is so difficult that only seven people have qualified so far. However, she has plenty of time to acquire the knowledge needed to get there.
The votes have been counted, and USA Today announced the winner of the “Best Beer Town” competition. The winner, as determined by online voting, was Grand Rapids. The surprising runner-up was Tampa. Rounding out the top ten: Asheville, Bend, Fort Collins, San Diego, Portland (ME), Portland (OR), Denver, and Burlington
Last year Grand Rapids, Michigan, retired the “Beer City USA” trophy–or so we thought. USA Today has resurrected the competition under a new name, “Best Beer Town”; and has chosen a 20-city field, headed by Grand Rapids.
The USA Today website will be accepting votes through October 13. You’re allowed to vote early and often–but not more often than once every 12 hours.
On this day in 1981, MTV began broadcasting in America. Pay attention to this factoid, because it comes up often in pub trivia: MTV’s first video was “Video Killed the Radio Star” by The Buggles.
And now….The Mash!
We begin in Chicago, where Ian Hughes, a brewmaster at Goose Island Brewing Company, is trying to educate people about the importance of clean water, the main ingredient in Goose Island beers.
Canadian actor Seth Rogan got to fulfill his dream of drinking beer from the Stanley Cup. P.K. Subban, who plays for the Montreal Canadiens, earned an assist for pouring beer into the trophy.
The list of exotic ingredients in beer now includes seaweed. Marshall Wharf Brewing Company adds 66 pounds of Maine sugar kelp to 200 gallons of its Scotch ale to brew a batch of Sea Belt Ale.
In Indiana, a newly-passed law lifts the 67-year-old ban on beer at the State Fair, which opens today. Last call is at 8 pm, and fair-goers will be limited to three 12-ounce beers.
Tech companies in Boston are using craft beer to attract and retain talented employees. Journalist Dennis Keohane decided to investigate the tap selection at some of the area’s leading companies.
In San Francisco, a woman in the outfield seats got a rude surprise: a home run ball landed in her beer. Not only was she soaked with beer and out $8, but someone else wound up with the baseball.
Finally, the Michigan Brewers Guild has responded to heavy demand for tickets to the annual Winter Beer Festival by adding an evening session to next year’s event in Grand Rapids.
On this day in 1968, Intel Corporation—Intel is short for “Integrated Electronics”—was founded in Mountain View, California. Today, it is one of the world’s largest and emiconductor chip manufacturers. Chances are, your personal computer has “Intel inside.”
And now….The Mash!
Appropriately, we begin in California’s Silicon Valley. Levi’s Stadium, the new home of the San Francisco 49ers, will offer fans a wide selection of local micros to choose from.
Cigar City Brewing Company has signed an agreement to pour its beers aboard Carnival Cruise Lines’ ships. Carnival also offers its own private label draft beer, ThirstyFrog Red.
This was bound to happen. Oregon’s Full Sail Brewery has sued Atlanta-based Sessions Law Firm, alleging that the law firm copied its trademark for Session Premium Lager.
Kirin, once the undisputed number-one brand in Japan, has dropped to second place behind Asahi. The chief reason for Kirin’s downfall was not entering the fast-growing premium beer market.
Grand Rapids’ Founders Brewing Company made BrandInnovators.com’s list of Top 10 American-Made Brands to Watch. Founders is joined on that list by Sonoma Cider Company.
Rumor has it that Anheuser-Busch InBev will merge with SABMiller. The combined company would own 80 percent of the world’s leading brands and control 30 percent of the world’s beer market.
Finally, Brasserie Cantillon is aging its beers inside a bomb shelter. No, the brewery isn’t expecting another invasion. It simply ran out of space; and fortunately, the city of Brussels found them a new subterranean location.
Today is Pi Day, an annual celebration commemorating the mathematical constant. It’s celebrated today because Americans write the date as 3/14; and “3″, “1″, and “4″ are the three most significant digits of pi in decimal form. Ludwig recommends a beer, preferably a Real Ale, to go with your pi.
And now…The Mash!
We begin in Boston, where Jim Koch invited survivors of last year’s Marathon bombing to his brewery, which is again brewing a special “26.2″ ale to raise funds for those injured last year.
A company in Canada plans to brew a “recovery ale” for athletes. It’s called “Lean Machine”; and it has 77 calories, 0.5 percent alcohol, and contains nutrients, antioxidants, and electrolytes.
Jonas Bronck’s Beer Company has tapped into New York tradition with an egg cream stout. An egg cream contains milk, chocolate syrup, and seltzer water–but no eggs.
A Wisconsin lawmaker has introduced a bill that would create a state Beer Commission. It has the backing of the state’s breweries.
Charlie Papazian, head of the Brewers Association, has decided to discontinue the Beer City USA competition because it has “served its purpose.” Grand Rapids won last year’s competition.
investor C. Dean Metropoulos, who bought Pabst Brewing Company four years ago, is reportedly considering a sale of the company, which could be worth as much as $1 billion.
Finally, John Verive, a food writer for the Los Angeles Times, explains why the classic tulip glass is the only glass you’ll need. It’s versatile, supports the beer’s head, and holds in its aromas.
On this day in 1497, in Florence, Italy, Savonarola presided over history’s most famous “bonfire of the vanities.” Anything he considered a temptation to sin went up in flames. That’s enough to drive anyone to drink.
And now…The Mash!
We begin in Grand Rapids, home of HopCat, America’s top-rated beer bar. Owner Mark Sellers plans to open 12 to 15 more HopCats throughout the Midwest over the next five years.
Gotcha! Firas Habli, a beer store owner in Ohio, was shamed on social media after he was seen trying to buy a grocery store’s entire allotment of Bell’s Hopslam.
In Maine, liquor inspectors are telling bars that it’s agains the law to post the alcoholic content of beer. The law was passed in 1937, long before the arrival of high-gravity craft beer.
In Washington State, Un-Cruise Adventures is offering a beer-themed whale-watching cruise. The itinerary includes two brewery tours, and beer experts will be pairing craft beers with dinner.
Researchers in Spain have created an electronic “tongue” that can recognize beer styles and differences in alcohol content. It’s said to be accurate more than four out of five times.
Instead of shelling out millions for a Super Bowl ad, Newcastle mocked the big game’s hype in a stealth campaign that featured Anna Kendrick in a “Behind the Scenes” YouTube video.
Finally, the early favorite for Beer Trend of 2014 appears to be beer-focused cocktails. To get you started, the Food Network staff has put together a 13-drink slideshow, complete with recipes.