On this day in 1957, the pop music show American Bandstand made its national debut. The show was hosted by Dick Clark throughout its run, which ended in 1989. Clark was also the show’s producer, and eventually became its owner.
And now…The Mash!
We begin in Florida, where businessman Sammy Ramos has launched the first craft beer to be marketed to Hispanics. Its brand name is “Boriuca”, which means a person of Puerto Rican heritage—of which there are more than 250,000 in Greater Orlando.
In Kent, England, a Shetland pony named Mocha walked into his owner’s pub and started drinking beer out of stray pint glasses. Feel free to make bad puns on “pony” or “horse”.
This fall, Oregon State University will open a beer garden at its football stadium. Last year the Beavers went 2-10 (0-9 in the PAC-12), so fans might need a few beers before watching them play.
Rupert Stadler, the head of Volkswagen’s Audi division, was forced to repay the company €12,000 ($13,950) for a beer-drinking contest for company managers that he put on his expense account.
The metal band Megadeth has tapped Quebec brewery Unibroue to make a beer called “A Tout le Monde”, named for a song from the group’s 1994 album Youthanasia. It’s a Belgian-style saison ale.
Greene King is brewing “Bobby” beer to honor Bobby Moore, the captain of England’s 1966 World Cup-winning team. Its alcohol content—4.2% ABV—was inspired by the score of the Cup final.
Finally, a group of Chicago businesses, including two well-known beer bars, are encouraging the public to patronize establishments on the #11 bus route, which they hope will earn back a permanent spot on the Chicago Transit Authority map.
In 1936, Greene King brewed a special ale to celebrate the first anniversary of King Edward VIII’s coronation. Then something happened: the king abdicated to marry “the woman I love,” Wallis Simpson. Coronation Ale was never released, and the 2,000-bottle run remained in storage until recently, when workers stumbled upon it while making repairs to the brewery. A man who tasted the ale, which contains 12 percent alcohol, says that it has kept really well and “really would have been a fantastic beer in its day.”
When we say “Memorial Day,” what comes to mind? That first trip up north. Firing up the grill. The Indy 500 and the NBA playoffs. And, of course, plenty of beer.
But wait. On our last beer run, we were reminded why Americans celebrate Memorial Day. A frail but proud World War II veteran was selling “buddy poppies” outside the store. We’re pleased to report that he had plenty of takers.
And now…The Mash!
Stephen Rich, who blogs at Definitive Ale, explains why we say “Cheers” and clink glasses before taking a drink.
The Pabst Brewing Company has been sold. The new owner is C. Dean Metropoulos, a billionaire who has turned around such brands as Duncan Hines, Armour, and Jiffy Pop.
The owner of three pubs in Victoria, British Columbia, has commissioned the Phillips Brewery to brew an ale honoring poet Robert W. Service.
Pete Brown treats us to video of the Guv’nor, Brian Blessed, along with his impressions from a tour of the Greene King brewery.
Evan Rail, the author of The Good Beer Guide: Prague and the Czech Republic, has re-launched his Beer Culture blog. He’s an engaging writer, so his blog ought to be worth a visit.
Finally, from the Sticker Shock Department. According to The Mirror, the Coach and Horses in London’s West End serves the most expensive pub beer in the UK: a pint of Leffe blonde, which will set you back £5.80.