On this day in 1603, James VI of Scotland becomes James I of England and Ireland upon the death of Queen Elizabeth I. The kingdoms of Scotland and England remained sovereign states, with their own parliaments, but both were ruled by James in personal union.
And now….The Mash!
We begin in Vancouver where last week, the Railtown Pub advertised its St. Patrick’s Day celebration with a Guinness glass filled to the brim and literally losing its head. That caught the attention of the Irish Independent newspaper, which called the pour “sacrilegious”.
Now that the Chicago White Sox’s partnership with MillerCoors has expired, the ballclub has formed a new partnership with Constellation Brands, which will open “Casa Modelo” at the ballpark.
While on spring break in The Bahamas, a frat boy used the teeth of a beached shark to puncture a beer can so he could “shotgun” it. His video of the stunt prompted a swift—and angry—backlash on social media.
Portland, Oregon, is about to get a beer bar devoted to session beers. Its name, naturally enough, is Sessionable. The bar will pour 30 beers, all with ABVs ranging from 2.5 to 5 percent.
Neil Patrick Harris, who the spokesperson for Heineken beer, says that he has a Heineken Light tap in his bar at home. He adds that unlimited beer at home “is as awesome as it sounds”.
According to a recent survey, one out of four beer drinkers said they would switch to marijuana if it became legal in their state. If they do switch, brewers will suffer $2 billion per year in lost sales.
Finally, MLive.com asked eight brewery owners in the Grand Rapids, Michigan, area whether the craft beer industry is in a bubble. They don’t think so, but some admit that the market is getting tougher for new entries.
On this day in 1913, the Sixteenth Amendment, which authorized a federal income tax, was ratified by the states. That’s the bad news. The good news is that you’ll have an extra three days to file your federal return this year.
And now….The Mash!
We begin on the Moon, where beer might be brewed someday. Wort and beer yeast will be placed aboard a lunar lander to find out whether the yeasts stay viable under lunar conditions.
The latest must-have accessory is the Drink Tanks growler. It looks like a piece of industrial camping equipment, and can keep up to two gallons of beer fresh for 24 hours.
Now that on-demand streaming has replaced records, classic rock bands—along with a few newcomers—are turning to branded beer as a way of monetizing their intellectual property.
Boulevard Brewing Company has added American Kolsch to its core lineup, which also includes Unfiltered Wheat, Pale Ale, and KC Pils. It debuted this week at Kansas City-area establishments.
Scientists are exploring sensation transference, the phenomenon that explains why listening to a pleasant soundtrack causes you to perceive the beer you’re drinking as sweeter.
Richmond, Virginia-based Veil Brewing Company has released Hornswoggler with Oreos, a chocolate milk stout conditioned with hundreds of pounds of the famous cookies.
Finally, Guinness really might be good for you. Researchers have linked iron deficiency anemia and hearing loss, and Guinness is rich in iron. In addition, Guinness supposedly contains antioxidants and suppresses the accumulation of “bad” cholesterol.
After a 63-year hiatus, Guinness beer will once again be brewed in the United States.
Diageo PLC, which owns the Guinness brand, will expand the historic Calvert Distillery in Baltimore County, Maryland to include a mid-sized brewery as well as a visitors’ center and taproom. Diageo, which calls the facility an American version of the Guinness Open Gate Brewery in Dublin, hopes to capitalize on the popularity of beer tourism.
The new brewery will focus on new Guinness beers created for the American market. The iconic Guinness Draught, Guinness Foreign Extra, and Guinness Extra Stouts will still be brewed in Dublin and exported to the United States.
Diageo is hoping to open the brewery this fall to coincide with the 200th anniversary of Guinness exports to the U.S.