Heineken NV

Heineken to Acquire a Stake in Lagunitas

Another European brewery has agreed to acquire a stake in American craft brewery. This time, the European company is Heineken NV, and the American company is Lagunitas Brewing Company, the country’s fifth-largest craft brewery. The deal, under which Heineken will take a 50-percent stake in Lagunitas, will close by year’s end.

Tony Magee, Lagunitas’ founder, explained why he agreed to the acquisition. He cited his age (“55, going on 80”) and his desire to distribute Lagunitas world-wide with a partner he could trust. Magee stressed that he wouldn’t have sold an interest to either Anheuser-Busch InBev or Miller Coors, and that he had initiated talks with Heineken. He will also continue to head the company after the deal is completed.

The Friday Mash (Monkey Trial Edition)

Ninety years ago today, the “Monkey Trial” trial of science teacher John Scopes began. The trial, famously depicted in Inherit the Wind, made Dayton, Tennessee, the focus of world-wide attention. Beer was not served outside the courthouse because Prohibition was in effect.

And now….The Mash! 

We begin in San Diego, where Comic-Con is underway. If you’re taking part, Andre Dyer of City Beat magazine has some suggestions as to where you can taste the local craft beer.

Those hard-to-find beers are becoming more available–if you have money. Even though shipping alcoholic beverages is against the law, the chances of getting busted for it are negligible.

Hailstorm Brewing Company has released Captain Serious #19 Pale Ale in honor of Chicago Blackhawks captain Jonathan Toews. Chicago has won three of the last six Stanley Cups.

Heineken NV and Carlsberg A/S are building breweries in Myanmar. Eighty percent of Myanmar’s adults drink beer, and the country’s largest brewery is owned by current and former military personnel.

Beer shortages loom in Venezuela. Strikes at the Polar brewing company, which controls 80 percent of the market, have shut down half the brewery’s plants and forced others to run at reduced capacity.

Naragansett beer, once a New England favorite, has once again become popular—and not just in New England. What makes its revival even more amazing is that the brewery accomplished it on a shoestring media budget of $100,000.

Finally, a Danish music festival will collect attendees’ urine, which will be used to fertilize barley plants that will be used in a beer to be served at the 2017 festival. Organizers call this—admit it, you saw this coming—“Piss to Pilsner.”

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