Hofbrauhaus

The Friday Mash (Mickey D Edition)

Seventy-five years ago today, Richard and Maurice McDonald opened a fast-food restaurant in San Bernardino, California. Businessman Ray Kroc bought out the brothers’ equity, and turned it into a world-wide franchise operation.

And now…The Mash!

We begin in Greater Detroit, where Griffin Claw Brewing Company has brewed an amber ale for the Detroit Zoo. It hopes to distribute the ale statewide, with part of proceeds going back to the zoo.

Can Belgian beer help you lose weight? Professor Tim Spector of King’s College London contends that it contains bacteria that keeps people slim. Junk food, on the other hand, kills these bacteria.

Many craft beer lovers hold Blue Moon in low regard. However, investment firm executive Charles Sizemore believes the beer is a winner for MillerCoors: it appeals to high-income casual drinkers who want a beer or two after work.

Munich’s Hofbrauhaus is franchising another American location. The latest is a historic dining hall in downtown St. Petersburg, Florida, which will be given the HB look and feel.

In her ad for [redacted] Beer, comedian Amy Schumer unleashed a snark attack on beer commercials. Fair warning: the video in this link is not safe for work.

The next-to-last episode of Mad Men showed Don Draper in an Oklahoma watering hole, listening to veterans telling war stories while drinking Lone Star beer and other adult beverages.

Finally, YouTuber Dave Hax shows you how to turn a box of tall-boy beer bottles into a picnic cooler. Cut open the top of the box to make a lid, pull all of the beer out, line it with a plastic bag, and put the beer back in. Add plenty of ice…and voila!

The Friday Mash (Oregon Trail Edition)

On this day in 1843, one thousand pioneers set out from Missouri on the first major wagon train on the Oregon Trail. It would be nearly 140 more years until microbrew pioneers established themselves in Oregon, but they’re certainly made up for lost time.

And now…The Mash!

We begin in Cleveland, where Johnny Manziel celebrated being drafted #1 draft by the Browns by treating bar patrons to a shot and a beer. The way the Browns have been playing, fans need a few to deaden the pain.

Do you know what LPT1 is? It stands for “lipid transfer protein.” Karl Siebert, a professor of food science in New York State, says it’s the secret to optimal foam in the head of a freshly-poured beer.

Another sign of American craft beer’s popularity overseas: San Diego’s Karl Strauss Brewing Company may invest £1.7 million to develop a brewpub in Belfast, Northern Ireland.

Utah is known for teetotaling residents and weird liquor laws, but the state is home to 20 breweries. Best-known is Uinta Brewing Company, which ranks in the country’s top 50.

Esquire magazine’s Aaron Goldfarb cites 13 reasons why bars in movies are totally unrealistic. Reason #12: a customer can ask for “a beer” without naming a brand.

Will Hawkes set out from London on a day trip to Brussels. Stops included Cantillon and several of the city’s famous beer bars, where his group reacquainted itself with the Belgian classics.

Finally, a restaurateur plans to build a Hofbrauhaus beer hall in downtown Buffalo. Meanwhile, another Hofbrauhaus is under construction in Columbus, Ohio.

The Friday Mash (Robbie Burns Edition)

Today is the birthday of Scottish poet Robert Burns. It is the traditional day to honor him with a Burns supper, which typically includes haggis, Scotch whisky, and the recitation of Burns’ poetry, and closes with a chorus of Auld Lang Syne.

And now…The Mash!

We begin in Rosemont, Illinois, where America’s fourth Hofbrauhaus had a soft opening in the city’s new entertainment district. The other HB locations are Las Vegas, Pittsburgh, and Newport, Kentucky.

The Canadian humor magazine Bite has created a zodiac-like infographic, “What Your Beer Style Says About You.” (Hat tip: Jay Brooks.)

Two cheers for the three-tier system. According to the New America Foundation’s Barry Lynn, distributors are protecting craft beer from the dominance of the nation’s brewing duopoly–at least for now.

Why is beer more likely to go skunky in clear bottles? It’s because light reacts with hop alpha acids to produce a compound similar to one found in a skunk’s defense spray.

On Tuesday Harpoon Brewing, the nation’s eighth-largest craft brewer, will open a $3.5 million beer hall in Boston. It’s located just blocks from Boston Beer Company’s Jamaica Plain facility.

If you haven’t been able to get limited-release beers, Today.com’s Jim Galligan offers tips from the pros. For starters, you should cultivate a relationship with a good beer store in your area.

Finally, Matt Austin, a grad student at Cardiff University, found some interesting parallels between the way Vikings drank in mead halls and the way today’s British college athletes drink.

In Berlin Steht Ein Hofbrauhaus

You read that headline right. Munich’s famed Hofbrauhaus has established a presence in Berlin. And what a presence it is. With more than a mile of seating, and room for over 2,500 revelers, it is reported to be largest beer hall in Europe. Although some Berliners consider the new beer hall tourist-tacky, the Hofbrauhaus people are confident that it will be a success. They’ve already opened two beer halls in Hamburg; and in recent years, Bavarian culture has gained a foothold in Berlin.

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