Hunaphu’s Imperial Stout

New Pricing Structure for Dark Lord Day 2016

Tickets for this year’s Dark Lord Day at Three Floyds Brewing Compay, will set you back $200. The reason? Three Floyds has switched to all-inclusive pricing. It’s a concept inspired by Tampa’s Cigar City Brewing, which had been plagued by large crowds and disappointed attendees at recent release parties for its Hunaphu’s Imperial Stout.

Those who buy a ticket for Dark Lord Day will be given a four-pack of Dark Lord Imperial Stout, plus a bottle of a Dark Lord variant; admission to the afternoon festival, which features beer from dozens of breweries; a tote bag; and $40 worth of food and drink vouchers. Three Floyds hopes that the new system will shorten lines and make life easier for festival staff.

Tickets go on sale this Saturday.

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