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The Friday Mash (Discovery Day Edition)

On this day in 1492, Christopher Columbus became the first European to set foot on the island of Hispaniola. December is celebrated as Discovery Day on the island’s two countries, Haiti and the Dominican Republic.

And now….The Mash!

We begin in Loudoun County, Virginia, where beer tourism is stimulating the local economy. The county has eight breweries, with 16 more in the planning stages.

Black Friday has become the number-one day for beer releases. As you’ve probably figured out, most of these beers are stouts and many of them are barrel-aged.

SABMiller, the world’s second-largest brewing company, still lacks a global brand. Its launch of Pilsner Urquell was a flop, and Heineken said no to a takeover offer.

Bottles and Cans, a liquor store in Chicago, is offering an adults-only Advent calendar. It contains 25 beers, each of them to be enjoyed on the weekdays leading up to Christmas.

European Union officials want Japan to open its market to imported beers. Arcane Japanese rules, such as a ban on ingredients like coriander seeds, act as “non-tariff barriers.”

Minnesota’s Excelsior Brewing Company has brewed a saison beer with pondweed and zebra mussels. The brewery insists that “minuscule” amounts of the invasive species were added.

Finally, Shoes & Brews, a runners’ gear store in Colorado, offers an incentive to get into shape. The store, which has a liquor license and 20 taps, bases the price of your first beer on your time in an 800-meter time trial.

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