April-06-2017 00:25 Filed in: Advertising | Beer | Breweries
Brad Tuttle of Time magazine has a warning for beer drinkers: What you see on the label might not be true.
One example is deception as to a beer’s provenance. Tuttle mentions beers that are advertised as “Vermont ales” when in fact they’re brewed elsewhere. One brewer of “Vermont ale” is located in Berkeley, California; another is based in upstate New York.
“American” is a time-honored way to make products more appealing, and Budweiser exploited this tactic to the hilt by renaming Budweiser “America” last year. Problem is, the brand is owned by Anheuser-Busch InBev, a conglomerate headquartered in Belgium.
Some beers try to pass themselves off as “imported”. Even though they bear foreign breweries’ names, they’re brewed in the U.S. A couple of years ago, Anheuser-Busch got slapped with a lawsuit over domestically-brewed Beck’s beer. A-B didn’t admit fault, but agreed to pay Beck’s drinkers up to $50 in the settlement; and the suit apparently made it more careful about advertising claims.
“Craft” is another possible source of deception. Here the legalities get trickier: the Brewers Association has laid down criteria for what breweries qualify as “craft”, but the BA’s definition isn’t universally accepted in the industry. That said, the mega-brewers behind Blue Moon (launched as an experiment by Coors Brewing) and Goose Island (acquired by A-B) haven’t gone out of their way to disclose those brands’ current ownership.
Average price of a 1/3-liter draft beer in Lausanne, Switzerland: $17.60 (highest in the world).
Average price of a 1/3-liter draft beer in New York City: $9.22.
Average price of a 1/3-liter draft beer in Bratislava, Slovakia: $2.80.
Average cost of a pint of beer in 2016: $3.99.
Average cost (adjusted for inflation) of a pint of beer in 1952: $5.93.
Craft beer’s sales growth in the first half of 2016: 6 percent.
Imported beer’s sales growth in the first half of 2016: 6.7 percent.
Grams of carbohydrates in a bottle of Michelob Ultra: 2.6.
Grams of carbohydrates in a bottle of Bud Light: 6.6.
Pounds of spent grain produced by New Belgium Brewing at its Fort Collins, Colorado, brewery: 73 million.
Spent grain’s share of brewery by-products: 85 percent.
Style categories in this year’s Great American Beer Festival competition: 96.
Estimated number of beers expected to be entered in this year’s GABF competition: 7,000.
Beers to be poured at this weekend’s Michigan Brewers Guild Summer Beer Festival: 1,107.
Breweries that will pour at the MBG Summer Beer Festival: 125.
July-21-2016 11:00 Filed in: Beer | Trivia
Craft beer production in 2015: 24.5 million barrels.
Increase over 2014: 13 percent.
Craft beer’s share of the market, as measured by production: 12 percent.
Its market share, as measured by dollar value: 21 percent ($22.3 billion).
Percentage of under-30 adults who said beer was their favorite beverage in 1992-93: 70.
Percentage of under-30 adults who said beer was their favorite beverage 20 years later: 40.
“Pay-for-play” fine imposed on distributor Craft Brewers Guild by Massachusetts liquor regulators: $2.6 million.
Craft Brewers Guild’s payoffs to bars and other businesses: At least $120,000.
Dollar value of Heineken’s U.S. sales during the 52 weeks ending January 24, 2016: $730.7 million.
Increase over the previous year: 1.9 percent.
Heineken’s share of the imported beer market: 13.1 percent (down 1.2 percent from the year before).
Years since Guinness opened its brewery at St James’s Gate in Dublin: 257.
Years remaining on Guinness’s lease for the St James’s Gate brewery: 8,743.
Flavored beers’ share of new beer releases in 2010: 15 percent.
Flavored beers’ share in 2015: 27 percent.
March-24-2016 10:10 Filed in: Beer | Trivia
Breweries that will enter a beer in this year’s Great American Beer Festival competition: 1,360.
Increase over last year’s competition: 610 (81 percent).
Breweries that asked to pour beer at this year’s GABF: 822.
Number of breweries that can be accommodated at the GABF venue: 726 (including 96 tables for sponsors).
Craft beer’s share of the U.S. market in 1988: 2.6 percent.
Its share of the U.S. market in 2013: 8 percent.
Imported beer’s share of the U.S. market in 1988: 8.4 percent.
Its share of the U.S. market in 2013: 14 percent.
Corona Extra’s U.S. sales in 2013: 7.26 million barrels.
Modelo Especial’s U.S. sales in 2013: 3.6 million barrels.
U.S. annual per capita spending on beer: $356.20.
Canada’s annual per capita spending on beer: $351.89.
Australia’s annual per capita spending on beer: $747.90.
Percent of American men who say they can’t go an entire week without beer: 27.
Percent who say they can’t go an entire week without pizza: 31.
July-22-2014 16:55 Filed in: Beer | Trivia