John Tierney

The State of Beer in America

John Tierney of The Atlantic looked at America’s “Beer World”, and summed it up this way: “It’s a world in which up is down, little is big, and there’s no Blue Moon on the horizon.” He goes on to say, “It’s a world in which old standbys are faltering (case sales of Miller High Life were down almost 10 percent in 2013 from the prior year). Mexican labels are dominant (Corona, Modelo, and Dos Equis, account for three of the top four imported beers). And a craft-beer company founded only 20 years ago is coming on strong (”Bartender, pour me a Lagunitas”).”

Tierney makes an interesting point about craft beer’s still-small share of the market. For the most part, these brands haven’t found their way into convenience stores and gas stations, which account for a large fraction of the nation’s beer sales.

Powered by WordPress