Kansas City Royals

The Friday Mash (End of Apartheid Edition)

Twenty-five years ago today, South Africans voted overwhelmingly to end the practice of racial segregation called apartheid. The vote followed President F.W. de Klerk’s lifting of the ban on opposition parties and his release of Nelson Mandela after 27 years’ imprisonment.

And now….The Mash!

We begin near Dublin, where, if you have $29.5 million, you can be the new owner of the Guinness Beer Castle. The castle, aka Luggala, has 27 bedrooms and 18 full baths and sits on 5,000 acres of green rolling hills.

Two California drinkers have sued the maker of Kona Brewing Company’s beers. They allege that Kona falsely represented that the beers are brewed in Hawaii, when in fact they’re brewed on the mainland.

If you’re a golfer, this product is for you. “Big Beertha” looks like a driver, but functions as “the original golf beer bong”. It holds 12 ounces of liquid whose consumption can be viewed by onlookers through its clear acrylic shaft.

The Kansas City Royals have named Boulevard Brewing Company the first-ever craft beer partner of a major-league baseball team. Boulevard has been sold at Royals’ games for more than 20 years.

Last weekend at SXSW, Anheuser-Busch announced its “Bud on Mars” project. Challenges on the Red Planet include low gravity, lack of water, not enough sunlight to grow hops, and humans’ diminished sense of taste.

Shares in Japan’s big breweries could get a boost if the government follows through on revising the beer excise tax, which is based malt content. The result has been a flood of beers heavy with adjuncts like peas and soybeans.

Finally, Belgian scientists recently discovered the Trappist-1 system of possibly-habitable Earth-size planets some 40 light-years from Earth. They named the planets after monastic Trappist beers such as Rochefort, Orval, and Westvleteren.

Boulevard Brewing Goes Major League

Craft breweries, an American institution, have waged a lengthy battle to become part of an even older American institution: our national pastime. Tomorrow evening’s All-Star Game in Kansas City will show the nation just how far these breweries have come.

Before the season began, Boulevard Brewing Company signed a deal with the Kansas City Royals under which it became one of the team’s three beer sponsors. The brewery also operates three branded concession stands at Kauffman Stadium, and has a large Boulevard sign behind the left-field fence. The sponsorship deal has also meant many more tap handles at the ballpark, along with added publicity for Boulevard’s beers.

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