Portland, Oregon-based writer Jeff Alworth reports on a disturbing trend in beer retailing. Fred Meyer, his state’s dominant grocery store chain, is scaling back the craft beer selection and giving more shelf space to macro brews and “crafty” beers, the latter being craft labels acquired by big breweries.
On the surface, Fred Meyer’s decision doesn’t make sense. The chain stands to lose business to competing stores that offer a wide selection of local craft products. However, there are fewer alternatives outside Oregon’s larger cities. Alworth adds that Fred Meyer’s parent, Kroger Company, can improve its profit margin by using its buying power to negotiate low prices and cutting costs by paring its beer inventory.
Alworth warns that in localities where the big grocery chains dominate and the public isn’t as attuned to craft beer, “crafty” beers such as Goose Island—or even the big national brands—will become customers’ default choice. That’s bad news for small breweries, especially the newer ones.
Writing in Draft magazine, Zach Fowle told his readers that he was throwing out his considerable collection of growlers. The reason? They’re a terrible way to serve beer, and breweries are wising up to this.
Many breweries have invested heavily in their packaging lines. The technology keeps oxygen levels low and keeps beer product as fresh as possible for as long as possible. Growlers, on the other hand, are what Fowle calls “a glorified pint glass”; the process of filling it introduces oxygen, which over time makes the beer’s quality deteoriate. Growlers are also a pain for breweries, whose employees spend inordinate amounts of time cleaning and filling growlers. Breweries also get unfair online criticism from customers who inflicted bad beer on themselves by bringing in dirty growlers.
The growler’s replacement might be the Crowler. The Crowler machine is a modified soup canner that dispenses beer into 32-ounce cans. The technology was pioneered by Oskar Blues Brewery, which has sold nearly 1,000 of the devices. The Kroger Company is test-marketing Crowlers at one of its locations in Memphis.
Thirty years ago today, Pete Rose, the Cincinnati Reds’ player-manager, broke Ty Cobb’s record for most career hits with his 4,192nd hit. Rose would play one more season, his 24th in Major League Baseball, before retiring.
And now….The Mash!
We begin in Reno, Nevada, where restaurant owner Bill Wall won this year’s Best in the West Nugget Rib Cook-off. Wall says his secret to success is “just a lot of cold beers and a little bourbon.”
Texas’ alcohol regulators have ruled that bars and grocery stores can’t sell “crowlers” of beer to go. The 32-ounce containers are cans, and state law provides that only brewers can sell canned beer.
NFL Hall of Famer Mike Ditka has built an empire selling everything from steaks to children’s clothes. Now he’s teaming up with South Loop Brewing Company to produce Witka beer, a witbier to be served in his restaurant chain.
Windhoek, the capital of Namibia, is one of Africa’s leading beer destinations. The country’s first European settlers were Germans, and the Reinheitsgebot is still honored there.
Researchers at the University of Wisconsin have pinpointed the origin of Saccharomyces eubayanus, aka lager yeast. In 15th century Bavaria, ale yeasts used by the monks “intermarried” with other strains and eventually created a stabilized hybrid.
Wild hops grow in Park City, Utah. The hop plants, descendants of those brought to the town by immigrants, will be used by Wasatch Brewery in a special-release beer.
Finally, why did the Kroger Company pay $26 million for 19 cases of Miller Lite beer? The answer is Ohio’s liquor code, which requires retailers to have an “agency contract” with the state. Kroger and other chains are paying top dollar to acquire those contracts from smaller stores.