Beer Tailored to Your DNA

If you have an extra $30,000 lying around, the Meantime Brewery in London will custom-brew a batch of beer that literally matches your DNA. Interested? The first step (assuing you’ve got the money), is to provide a saliva sample to be analyzed by the company 23andMe. The analysis focuses in particular on the gene TAS2R38, which contains oral taste receptors.

The next step is an appointment with Meantime’s brewmaster Ciaran Giblin, who will work with you to perfect the beer. An awful lot of beer—some 2,000 pints worth. Optional add-ons (you’ve got plenty of money, right?) include ad agency time to design your packaging, kegs to send to your local pub, and pint glasses molded to your hand.

Forbes magazine correspondent Leslie Wu, who wrote the article about the brewery’s “Meantime Bespoke” beer, has misgivings about it. She wonders who, even in a highly-competitive craft beer market, would pay that much money for beer. And she warns that personalized beer can lead to a “beer dystopia” where people are unwilling to try anything new.

The Friday Mash (Cleveland Rocks Edition)

Two hundred and twenty years ago today, surveyors of the Connecticut Land Company named an area in Ohio “Cleveland” after General Moses Cleaveland, the superintendent of the surveying party. The city’s first “a” later vanished when a newspaper publisher couldn’t fit it on the masthead.

And now…The Mash!

We begin in space, the final frontier. Shmaltz Brewing is celebrating Star Trek’s 50th anniversary with two “collector’s edition” Golden Anniversary beers:”The Trouble With Tribbles” and “Voyage to the Northeast Quadrant”.

“Foraging”—combing local fields and forests for ingredients—is a foodie trend that breweries are just starting to join. VinePair’s Kathleen Wilcox profiles two of them and the people who own them.

Here’s one SEC title the Alabama Crimson Tide won’t be winning: best craft beer city in the conference. The honor belongs to Athens, Georgia, the home of the Bulldogs.

The Beer Institute, whose member companies control 80 percent of the American market, has agreed to put nutritional information—including calories, carbohydrates, protein, and fat—on beer labels.

It wasn’t exactly Smokey and the Bandit, but a beer distributor picked up his first allotment of Deschutes beer in Bend, Oregon, and drove it cross-country to Salem, Virginia.

Africa is a challenging market for breweries. They’ve responded by stepping up production of beer using local ingredients and rolling out low-cost alternatives to their flagship brands.

Finally, a London-based company is the first to brew beer using artificial intelligence. It uses an algorithm called Automated Brewing Intelligence to collect customer feedback via a Facebook Messenger bot, then uses the feedback to improve the recipes of its beer.

The Friday Mash (St. John the Silent Edition)

Today is the feast day of St. John the Silent. So, in the words of Elmer Fudd, we’re going to be “vewy quiet”.

Shhhhh…

We begin in San Diego, where Stone Brewing Company co-founders Greg Koch and Steve Wagner have invested $100 million in True Craft, a private-equity firm that will take minority positions in craft breweries that need funding to expand.

Brewery Vivant and the Grand Rapids Symphony Orchestra have released a collaboration beer, Carmina Beerana. This single-malt, single-hop beer was inspired by Carl Orff’s classic work.

Hopyard, a newly-opened beer bar in Charlottetown, Prince Edward Island, offers two of the hottest things in pop culture: craft beer and vinyl music.

Jeff Vrabel of GQ magazine unleashed a righteous rant about alcoholic root beer. He believes that root beer belongs to childhood and ought to remain there.

Last Friday, the Bar D’Alsace-tian in London put a team of Alsatian dogs to work delivering cold bottles of beer to customers in custom harnesses in the shape of a barrel.

Starr Hill Brewery is celebrating the Dave Matthews Band’s 25th anniversary with a beer called Warehouse Pils. “Warehouse” is the name of the band’s official fan club.

Finally, Danish beermaker Mikkeller Brewing is bringing its acclaimed Copenhagen Beer Celebration to Boston. The two-day festival, to be held in September, will feature more than 100 craft beers from over 50 breweries from around the world.

The Friday Mash (Stanley Cup Edition)

On this day in 1892, Lord Stanley, Canada’s former Governor-General, pledged to donate a silver challenge cup to the best hockey team in Canada. The Montreal Canadiens have won 24 Stanley Cups, nine more than the second-place Toronto Maple Leafs.

And now…The Mash!

We begin in Silver Bay, Minnesota, where the city council banned a local microbrewery’s products from the municipal liquor store after the brewery opposed against taconite mining in the area.

Hops have been used in folk medicine for centuries. Today’s scientists have been working on harnessing hops’ anti-inflammatory and anticancer properties.

Releases draw big crowds of beer geeks. Unfortunately, some of them behave badly, pushing and shoving, cutting in line, and abusing breweries on social media when the beer runs out.

The pace of mergers and acquisitions in the brewing industry is picking up, and now craft breweries are taking one another over. Recently, Oskar Blues Brewery has bought Cigar City Brewing.

Tom Osborne and Mike Robb appeared on the television show Shark Tank to pitch The Beer Blizzard, a freezable product that fits on the bottom of a beer can, keeping it colder longer.

A craft brewery in London is attacking the problem of food waste by salvaging heels from bread loaves. The heels—which normally go to waste—are made into a beer called Toast Ale.

Finally, Dogfish Head Craft Brewery’s Sam Calagione says he got his first taste of the beer business waiting tables at a Manhattan bar. That inspired Calagione to buy a homebrewing kit. On a whim, he added overly ripe cherries…and the rest is history.

The Friday Mash (Jam Session Edition)

On this day in 1956, The Million Dollar Quartet—Elvis Presley, Jerry Lee Lewis, Carl Perkins, and Johnny Cash—got together at Sun Studio in Memphis. Years later, tracks from of this impromptu jam session were released as albums in the UK and, later, in the U.S.

And now…The Mash! 

We begin in London, Ontario, where Lewis Kent has become the first Beer Miler competitor to turn pro. The 22-year-old University of Western Ontario student signed a deal with Brooks, a shoe company.

Good news for Star Trek fans. Shmaltz Brewery is releasing the latest beer in the officially-licensed Vulcan Ale series. It’s a red session IPA called The Genesis Effect, and unlike Romulan Ale, it’s legal.

Stung by feminists’ reaction to Bud Light’s #UpForWhatever ad campaign, Anheuser-Busch InBev plans to air woman-friendly spots for its beer during next year’s Super Bowl.

George Washington loved his beer—porter, in particular, and occasionally brewed his own. A notebook Washington kept while he was a 25-year-old officer in the Virginia militia contains a recipe for “small beer”.

Journalist Dina Mishev got over her aversion to beer, at least for the time being, after hitting the Bend Ale Trail. The Trail has 16 breweries, all within walking or biking distance from one another.

In Milwaukee, Pabst Brewing Company’s 126-year-old bottling plant is being converted into apartments for college students. Unfortunately, the amenities won’t include free Blue Ribbon.

Finally, Dogfish Head Brewery claims the distinction of having brewed the hoppiest beer on record. Hoo Lawd, an India pale ale, checks in at 658 International Bittering Units. Most IPAs fall in the 40-60 IBU range.

The Friday Mash (Gangland Edition)

Eighty years ago today, organized crime kingpin Dutch Schultz and three other men were fatally shot at a saloon in Newark, New Jersey, in what became known as “The Chophouse Massacre.”

And now….The Mash! 

We begin in England, where Cheltenham Racecourse has teamed up with Arkell’s Brewery to brew a beer honoring a famous racehorse named Arkle, whose daily diet included two bottles of Guinness.

This fall, Pawtucket, Rhode Island-based Foolproof Brewing Company is bucking the trend by adding peanut butter to its Raincloud Robust Porter. It’s “as far as you can get” from pumpkin ale.

Niraj Dawar and Charan K. Bagga have put together a graph that illustrates the branding power of the combined Anheuser-Busch-InBev SAB Miller mega-brewing company.

Congressman Peter DeFazio offers yet another reason to drink American craft beer. The Oregon Democrat contends that buying local craft products helps reduce the nation’s balance-of-trade deficit.

“No forests, no beer”, says Matt Miller of the Nature Conservancy. Forests are the home of headwaters streams, where most of the nation’s water supply originates.

Beer, always been a part of Cincinnati’s culture, has enjoyed a renaissance in recent years. Garin Pirnia of Paste magazine offers a comprehensive beer traveler’s guide to the Queen City.

Finally, the Kansas City Chiefs will reward 800 season-ticket holders who are flying to London to see their team play Detroit on November 1. The Chiefs have rented a pub, and will serve free beer Friday afternoon.

The Friday Mash (Diet of Worms Edition)

No, this isn’t an episode of Bizarre Foods. The Diet of Worms was an assembly that, on this day in 1521, put Martin Luther on trial for heresy. After the trial, a supporter offered Luther a silver tankard of Eimbeck beer, which he gratefully drank.

And now….The Mash!

We begin in Durham, North Carolina, whose minor-league stadium, the Durham Bulls Athletic Park, will soon have a brewery. Fans will be able to buy beer and watch the brewing process.

Delaware’s liquor store owners are worried about losing business if Pennsylvania loosens its restrictions on beer sales. As it is, the Keystone State offers a wider selection of beer.

Carlsberg Breweries, which is known for offbeat advertising campaigns, put up a giant beer-dispensing billboard in London’s Brick Lane. Stay tuned: the brewery is planning more promotions.

Despite heavy taxation and domination of the market by the Singha-Chang duopoly, craft beer is making inroads in Thailand. However, home brewing is still against the law.

Sexist marketing isn’t just an American phenomenon. A Japanese brewery has it marketing a beer called Precious to women. It contains two grams of collagen, a protein that makes skin look younger.

If your beer is boring, a company called Hop Theory is here to help with flavor-enhancing teabags. Their first product, Relativity, contains orange peel, coriander, and Cascade hops.

Finally, Tricia Gilbride of Mashable.com picks the best beers to drink in the shower. She prefers IPAs because “it makes sense to select a hoppy beer when you hop in the shower.”

Some R&R for Ludwig

In case you haven’t looked at the front page of The Beer Festival Calendar, Ludwig decided to take a well-earned vacation. He went to London to watch the Atlanta Falcons-Detroit Lions football game. (The Lions overcame a 21-point deficit and won, so the players and coaching staff really ought to buy him a few cold ones.)

Currently, Ludwig is on a mission to visit every London pub with “Lion” in its name. That’s a tall order, and we’re betting that he runs out of time and money before he runs out of pubs.

With Ludwig out on the town, there won’t be a Friday Mash this week. However, Maryanne and Paul might jump in with a post or two if they find something newsworthy.

The Friday Mash (GW Bridge Edition)

On this day in 1931, the George Washington Bridge opened to traffic. This double-decker span over the Hudson River connects Manhattan with Fort Lee, New Jersey–a town now famous thanks to “Bridgegate.”

And now….The Mash!

We begin in Kansas City, where Boulevard Brewing Company will kick off its 25th anniversary celebration with the release of a special ale brewed in collaboration with Odell Brewing Company.

Chef David Chang made enemies thanks to a GQ magazine article declaring his hatred of “fancy beer”. Chang contends that craft beer has too intense a flavor to pair with his food.

Two hundred years ago, in London, eight women and children were killed by a flood of beer caused by an explosion at the Henry Meux & Company brewery. The disaster was ruled an “act of God.”

Why not turn your Halloween jack-o-lantern into a beer keg? All you need is a carving knife, a pumpkin carving kit, a Sharpie, a spigot, and beer—which need not be pumpkin beer.

William Bostwick, the Wall Street Journal’s beer critic, has written a book titled The Brewer’s Tale. In her review, Amy Stewart calls Bostwick “the very best sort of literary drinking buddy.”

In Papua New Guinea, which suffers 1.8 million cases of malaria every year, a brewery packs its beer in a box that contains eucalyptus, a natural mosquito repellent.

Finally, should the Great American Beer Festival give medals for best beer puns? CraftBeer.com’s Atalie Rhodes found these doozies on the list of medal winners. Our favorite is “Dubbel Entendre.”

The Friday Mash (Board Game Edition)

On this day in 1911, board game mogul Milton Bradley passed away. His eponymous company—Ludwig’s been waiting to use that word–brought us The Game of Life, along with the ever-popular Yahtzee and Twister.

And now….The Mash!

We begin in Utah, where state liquor regulators are cracking down on festivals put on by for-profit groups. One potential casualty of the new policy is Snowbird Ski Resort’s Oktoberfest celebration.

Gilley’s, the Texas honky-tonk made famous in the film Urban Cowboy, closed in 1989. However, a local brewery is making Gilley’s blond ale. A number of retailers in the Houston area carry it.

The Gun, a London pub, recently hosted an all-unfiltered beer festival. “Spring Haze” featured 30 beers from local micros. Fans contend that unfiltered beer not only tastes better, but is healthier.

Craft brewers have invaded Bavaria, the last bastion of brewing tradition. The newcomers’ offerings include Belgian-style wheat bock, a strawberry ale, a Baltic porter, and of course, IPAs.

Now that grilling season is here, scientists suggest that you marinate your meat in beer, which inhibits the development of polycyclic aromatic hydrocarbons that have been linked to cancer.

Taco Bell’s parent company’s is working on a new spinoff chain called the U.S. Taco Company & Urban Taproom, which will serve craft beer as well as beer milkshakes to pair with menu items.

Finally, Two Brothers Brewing Company has created a beer for Chicago’s Field Museum. The white IPA is called “Cabinet of Curiosities,” a name once given to museum collections.

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