Some R&R for Ludwig

In case you haven’t looked at the front page of The Beer Festival Calendar, Ludwig decided to take a well-earned vacation. He went to London to watch the Atlanta Falcons-Detroit Lions football game. (The Lions overcame a 21-point deficit and won, so the players and coaching staff really ought to buy him a few cold ones.)

Currently, Ludwig is on a mission to visit every London pub with “Lion” in its name. That’s a tall order, and we’re betting that he runs out of time and money before he runs out of pubs.

With Ludwig out on the town, there won’t be a Friday Mash this week. However, Maryanne and Paul might jump in with a post or two if they find something newsworthy.

Merry Christmas From Ludwig

Hello, everyone! I’ve picked out a tree to trim, and will be spending some quality time with my family. That should help me recuperate from the pain of the Detroit Lions’ collapse.

Now, let’s all sing along:

Have a jolly holly Christmas. It’s the best time of the year. I don’t know if there’ll be snow…but we’ll drink lots of beer!

See you in 2014,


Where in the U.S.A. is Ludwig?

It’s Thanksgiving and Ludwig has taken the weekend off. We didn’t ask the driver of the lion limo where he’s going, but we strongly suspect he’s at Ford Field watching the Lions game and he’s on his way to Madison to drink beer, eat bratwurst, and watch the Nittany Lions play the Badgers.

He did say he’ll be back on Monday.

The Friday Mash (Winter’s Tale Edition)

Winter is here! The southern solstice occurred at 11:12 am Greenwich Mean Time. Both ancient and modern cultures have marked the first day of winter, and the lengthening days that follow it, with rituals and celebrations–and the liberal consumption of beer.

And now….The Mash!

We begin in Nashville, where country singer Thomas Rhett has stirred up a hornets’ nest with his new single, “Beer With Jesus.” It stands at number 21 on the country charts.

The British Columbia Human Rights Tribunal will hear a complaint against Earls Restaurants, which serve Albino Rhino beer. Earls says the name is derived from an animal, not people suffering from albinism.

Why did St. Sixtus monastery allow Westvleteren 12 to be sold in the United States? The monastery needed a new roof, and the monks knew American beer geeks would pay big bucks for their ale.

One of the beer world’s trends of 2012 is nanobreweries. These pint-sized breweries (pun intended) require less than $100,000 to start, and their product serves as “a liquid business card.”

From the Odd Couple Department: in La Crosse, Wisconsin, City Brewery is turning biogas into electric power, then sending some of it to Gundersen Lutheran Health System, which is aiming to achieve energy independence.

Ever have problems transporting multiple growlers? Now there’s a solution: Growler on Board, which not only holds three growlers, but also keeps them from bumping into one another.

Finally, the Brewers Association’s definition of “craft brewery” didn’t sit well with the August Schell Brewing Company. The 152-year-old brewery blasted the BA for excluding it because its grain bill includes a small amount of corn.

This just in: Ludwig wants you to know that he’s going on vacation for the Christmas holidays. The lion limo will arrive Sunday, and he doesn’t expect to get back until after New Year’s. In the meantime, keep quaffing those holiday ales.

Hey Everyone, I’m Back!

The lion limo just pulled out of the driveway and before I unpack, I’d like to tell all my blog readers that I’m back. I’ll post something later this evening, but first I need a cold beer. A Mac & Jack’s African Amber sounds about right. They have one of the best logos in the craft-brewing industry.



Ludwig Takes a Vacation

Our beer-drinking lion has been working hard, looking for festivals to post on the calendar and sifting through beer news to find the most blog-worthy stories. In fact, he’s been working so hard that Maryanne and Paul have decided to send over the lion limo and whisk him off for a well-deserved vacation.

Fear not. Ludwig will return, tanned and rested, on Monday, July 9.

He’s Back!

Greetings everyone, from the world headquarters of the Beer Festival Calendar! We hope you had a merry Christmas and that your favorite football team won–or, at least, your despised arch-rival lost.

Early this morning, the lion limo brought Ludwig back home, where he immediately went found the warmest place in the house–underneath the Christmas tree, of course–and went to sleep. If you have cats, you can understand.

Before nodding off, Ludwig asked us to announce that the 2012 festival calendar has indeed gone live, and that he’s accepting accolades festival submissions.

Happy New Year, everyone!

A Very Ludwig Christmas

Dear readers, it’s time for Ludwig to take his annual Christmas vacation, where he’ll get to spend some quality time with his pride.

Before stepping into the lion limo, Ludwig left us a present: a video of the construction of a Christmas tree made with more than 1,000 beer bottles. Enjoy!

Bon voyage, Ludwig; we’ll see you after the holidays!

It Pays to Read “Ludwig Roars”

The January 1, 2010, Friday Mash contained the following item:

Finally, crowdsourcing meets high finance: the Buy a Beer Company, formed by two advertising executives, is trying to raise $300 million in pledges to buy the Pabst Brewing Company. Just wondering: have they run this idea past the Securities and Exchange Commission? (emphasis added)

As it turns out, they hadn’t. In April 2010, the SEC ordered the Buy a Beer promoters to stop selling shares in the company. According to the promoters’ lawyer, “it never dawned on them” that they needed to register the offering before any shares were actually sold. Had they been “Ludwig Roars” readers, it might have.

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