market share

Beer…By the Numbers

  • Federal excise tax on a gallon of beer: 57 cents, or about 5 cents per 12-ounce bottle.
  • Wisconsin excise tax on a gallon of beer: 2 cents (lowest in the nation).
  • Tennessee excise tax on a gallon of beer: $1.29 (highest in the nation).
  • Value of UK beer exports in 2016: $712 million.
  • Increase over 2015: $102 million.
  • Natural Light’s average rating on BeerAdvocate.com (1-to-5 scale): 1.86 (worst of all beers).
  • Budweiser Select 55’s average rating on BeerAdvocate.com: 1.87 (second-worst).
  • Anheuser-Busch InBev’s per-share earnings in fiscal 2016: 72 cents.
  • Decline from fiscal 2015: 86 percent.
  • Canned beer’s share of the market in 2016: 56.2 percent.
  • Its market share in 2008: 50.3 percent.
  • Number of breweries taking part in this year’s edition of SAVOR in Washington, D.C.: 86.
  • States represented by breweries taking part in SAVOR: 31, plus the District of Columbia.
  • Increase in pilsner sales at supermarkets and convenience stores from 2015 to 2016: 56 percent.
  • Increase in craft pilsner sales at supermarkets and convenience stores from 2015 to 2016: 123 percent.
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    Beer…By the Numbers

  • U.S. brewery count at the end of 2016: 5,005.
  • Percent of U.S. breweries that produce less than 7,500 barrels per year: 92.
  • Percent of that produce less than 1,000 barrels per year: 75.
  • New York State’s brewery count: 326 (4th in the nation).
  • Its brewery count in 2003: 38.
  • Annual visitor count at American craft breweries: 10 million.
  • On-premises sales’ share of American craft beer production: 7 percent.
  • Number of session IPAs sold in American supermarkets in 2013: 21.
  • Number of session IPAs sold in American supermarkets in 2016: 106.
  • Craft beer segment’s growth rate in 2016: 8 percent.
  • Anheuser-Busch’s High End craft breweries’ growth rate in 2016: 32 percent.
  • Average wait by a brewery to obtain a federal brewer’s notice in September 2016: 166 days.
  • Average wait to obtain a brewer’s notice in September 2015: 129 days.
  • UK’s excise tax on a pint of beer: 52.2 pence (65 U.S. cents).
  • Germany’s excise tax on a pint of beer: 5 pence (6.4 U.S. cents).
  • Beer…By the Numbers

  • U.S. Senate sponsors of the Craft Beverage Modernization and Tax Reform Act: 51.
  • U.S. House sponsors of that bill: 100.
  • Value of Ireland’s beer exports in 2015: €265 million ($300 million).
  • Increase over 2014: 16 percent.
  • Average cost of a pint of beer in the UK this year: £3.47 ($4.61).
  • Increase over last year: 1p.
  • Licensed premises’ share of UK beer sales in 2015: 49 percent. For the first time in history, it fell below 50 percent.
  • Decline in UK licensed premises’ beer sales from 1980 until 2015: 44 percent.
  • Projected U.S. hop harvest for this year: 92 million pounds.
  • Acres of U.S. farmland on which hops are currently grown: 51,000.
  • Increase over 2011 acreage: 20,000 acres (64.5 percent).
  • Tax revenue from legal marijuana sales in Washington State in 2015: $64.6 million.
  • Tax revenue from beer sales in Washington State in 2015: $30.8 million.
  • Market capitalization of merged corporations SABMiller and Anheuser-Busch InBev: $245 billion.
  • SAB Miller-Anheuser-Busch InBev merger’s rank on the all-time mergers list: 4th. The combined company is the world’s fifth-largest brand.
  • Beer…By the Numbers

  • Percent of American adults who drink alcohol: 65.
  • Percent of American drinkers whose favorite beverage is beer: 43.
  • Percent whose favorite beverage is wine: 32.
  • Craft breweries’ share of the U.S. beer market: 7.8 percent.
  • Craft breweries’ share of malt used by U.S. breweries: 25 percent.
  • Number of Americans who brew their own beer: about 1.2 million.
  • Estimated annual production of home-brewed beer: more than 2 million.
  • Homebrewed beer’s portion of U.S. beer production: 1 percent.
  • Attendance at this year’s Belgrade Beer Festival: 480,000.
  • Beers served at this year’s Belgrade Beer Festival: 100.
  • Number of beer stands at this year’s Minnesota State Fair: 20.
  • Cost of a 12-ounce craft beer at the fair: $3.50-$6.
  • Cost of a 20-ounce craft beer at the fair: $6-$8.
  • Years since the first AleFest Dayton: 18.
  • Number of beers at this year’s AleFest Dayton: 430.
  • Beer…By the Numbers

  • Top ten brewers’ share of the craft beer market in 2015: 3.8 percent.
  • Their share of the craft beer market in 2009: 5 percent.
  • People employed by Ohio craft breweries: 2,500.
  • Ohio’s current craft brewery count: 190.
  • New York State’s brewery count in 2015: 240.
  • Its brewery count in 2012: 95.
  • Craft brewing’s impact on New York State’s economy: $3.5 billion (fourth-highest in the U.S.).
  • Boston Beer Company’s (ticker symbol: SAM) closing price on May 13: $150.04 a share.
  • SAM’s highest price during the past 52 weeks: $266.62.
  • Calories in a 12-ounce can of Budweiser: 145.
  • Calories in a 12-ounce can of Bud Light: 110.
  • Bud Light’s share of the world beer market: 2.5 percent (third overall).
  • Snow beer’s share of the world beer market: 5.4 percent (first overall).
  • Cost of a liter of Snow beer in China, its home country: $1.
  • Growth in Snow’s sales volume since 2005: 573 percent.
  • Beer…By the Numbers

  • Most expensive beer at a major league ballpark: $8.75 (Boston Red Sox, Chicago Cubs, Philadelphia Phillies).
  • Cheapest beer at a major league ballpark: $4 (Arizona Diamondbacks, Cleveland Indians).
  • Average cost of a beer at a major league ballpark: $5.96 (down 13 cents from last year)
  • Per-household legal marijuana sales in Spokane County, Washington, in 2015: $225.64.
  • Per-household beer sales in Spokane County in 2015: $232.70.
  • San Diego’s brewery count at the end of 2015: 114.
  • Its brewery count at the beginning of 2015: 97.
  • Dollar value of the U.S. beer market: $105.9 billion.
  • Craft beer’s share of the U.S. beer market: $22.3 billion (21.1 percent).
  • Extra large breweries’ (over 6 million barrels per year) share of U.S. brewery population: 0.4 percent.
  • Extra large breweries’ share of U.S. beer production: 84.3 percent.
  • Small breweries’ (under 7,500 barrels per year) share of the U.S. brewery population: 92.8 percent.
  • Small breweries’ share of U.S. beer production: 1.6 percent.
  • Styles in the Brewers Association’s 2016 Beer Style Guidelines: 162.
  • Net change in styles from 2015: +7.
  • Beer…By the Numbers

  • Craft beer production in 2015: 24.5 million barrels.
  • Increase over 2014: 13 percent.
  • Craft beer’s share of the market, as measured by production: 12 percent.
  • Its market share, as measured by dollar value: 21 percent ($22.3 billion).
  • Percentage of under-30 adults who said beer was their favorite beverage in 1992-93: 70.
  • Percentage of under-30 adults who said beer was their favorite beverage 20 years later: 40.
  • “Pay-for-play” fine imposed on distributor Craft Brewers Guild by Massachusetts liquor regulators: $2.6 million.
  • Craft Brewers Guild’s payoffs to bars and other businesses: At least $120,000.
  • Dollar value of Heineken’s U.S. sales during the 52 weeks ending January 24, 2016: $730.7 million.
  • Increase over the previous year: 1.9 percent.
  • Heineken’s share of the imported beer market: 13.1 percent (down 1.2 percent from the year before).
  • Years since Guinness opened its brewery at St James’s Gate in Dublin: 257.
  • Years remaining on Guinness’s lease for the St James’s Gate brewery: 8,743.
  • Flavored beers’ share of new beer releases in 2010: 15 percent.
  • Flavored beers’ share in 2015: 27 percent.
  • Beer…By the Numbers

  • Price of a “regular bottle” of beer at Super Bowl 50: $13.
  • Price of a “premium draught” at Super Bowl 50: $15.
  • Cost of Anheuser-Busch’s anti-drunk driving Super Bowl spot featuring Helen Mirren: $10 million.
  • Estimated value of Peyton Manning’s post-Super Bowl endorsements of Budweiser: $3.2 million.
  • Germany’s annual hop production: 34,000 metric tons (first in the world).
  • United States’ annual hop production: 33,266 metric tons (second in the world).
  • Washington State’s share of U.S. hop production: 70 percent.
  • Beer’s share of the world-wide alcoholic beverage market: 80 percent.
  • Beer’s share of India’s alcoholic beverage market: 30 percent.
  • Beer’s share of the U.S. alcoholic beverage market in 2015: 48 percent.
  • Its share of the U.S. market in 2000: 55 percent.
  • Maximum weekly “units” of alcohol recommended by UK health authorities: 14.
  • Number of pints of lager in 14 units of alcohol: 7.
  • Boston Beer Company’s revenue in 2015: $959.9 million.
  • Increase over 2014: 6 percent.
  • Beer….By the Numbers

  • Number of Oktoberfests held in Munich (including this year’s): 182.
  • Times since 1810 that Oktoberfest was canceled: 24 (reasons include war, hyperinflation, and cholera epidemics).
  • Cost of a one-liter beer at this year’s Oktoberfest: €10 ($11.34).
  • Increase in the price of beer over 2014: 3 percent.
  • Cost of a pint of ale in the UK’s cheapest university town: £2.10 ($3.20), in Durham.
  • Cost of a pint in the UK’s most-expensive university town: £5.25 ($7.90), in Surrey.
  • Bushels of American barley used to brew beer in 2014: 177 million.
  • Brewing’s share of America’s barley crop in 2014: 75.
  • Stadium with the National Football League’s cheapest beer: Paul Brown Stadium, Cincinnati, 36 cents an ounce.
  • Stadium with the NFL’s most expensive beer: Lincoln Financial Field, Philadelphia, 71 cents an ounce.
  • Average per-ounce price of beer in NFL stadiums: 46 cents an ounce.
  • Number of Ontario supermarkets that will sell beer under new provincial legislation: 450 (out of 1,500).
  • Daily sales quota for Ontario supermarkets selling beer: 279 six-packs.
  • Anheuser-Busch InBev and SAB Miller’s combined share of the U.S. beer market: 70 percent.
  • A-B and SAB’s combined revenue from the U.S. beer market: $250 million a year.
  • 15% Craft Market Share and Other Fun Facts

    The Demeter Group, a California-based investment bank, has compiled a report (16 pages, pdf) on America’s brewing industry. Demeter projects that craft beer, a market segment with 10-percent compounded annual growth rate, will have a market share close to 15 percent by 2020. And to think, people scoffed at Kim Jordan’s prediction that craft would some day account for 10 percent of the market.

    Other interesting facts in the Demeter report:

  • Four of the ten fastest-growing brands are craft beers (Dale’s Pale Ale, Lagunitas IPA, New Belgium Ranger, and Sierra Nevada Torpedo).
  • Growth in the craft-beer segment is driven by “extremists,” beers with strong flavors or unusual ingredients.
  • Last year, Michigan had the nation’s highest total of brewery openings (17).
  • North Carolina and Texas, each with 11 brewery openings last year, had the largest percentage increase (23 percent).
  • Increasingly, beer is being marketed by style rather than by brand.
  • With a compounded annual growth rate of 11 percent, cider is growing even faster than craft beer.
  • Craft breweries are not attractive right now because big brewers have concentrated on penetrating emerging markets.
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