MentalFloss.com

What Do Those Symbols on Beer Labels Mean?

Breweries are among the oldest businesses in the world, and their beer labels are full of symbols from their storied histories. In MentalFloss.com, Nick Green explains the symbolism behind 20 well-known beer labels.

One of the most common sources of symbols is the brewery’s own history. The eagle on the Yuengling label and the horn on Stella Artois’ harken back to the breweries’ original names. The hometown coat of arms is another source. That’s why there are lions on the Amstel and Modelo Especial labels, and a key on the Beck’s label. Dos Equis resurrected Aztec leader Moctezuma II for its label, and Guinness appropriated the Brian Boru harp.

Green’s article has some other fun facts. Bass’s red triangle was issued Trademark #1 by the British government; until 1908, the text of the Budweiser label was in German; and legend has it that Miller High Life was called “The Champagne of Beers” because it was released a few days before New Year’s Eve.

Finally, there’s Rolling Rock’s mysterious “33”. People have offered numerous explanations, but no one knows for sure how and why that number wound up on the label.

Fun Facts

According to Hallmark’s Ultimate Holiday Calendar, today is National Drink Beer Day. You know what to do.

To mark the occasion, Jason English of MentalFloss.com presents 25 amazing facts about beer. Regular readers of this blog are probably familiar with many of them.

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