Mexican beer

Beer…By the Numbers

  • Brewpubs’ share of American breweries in 2009: 61 percent.
  • Their share of American breweries in 2015: 41 percent.
  • Craft beer’s share of the U.S. beer market in 2016: 12.3 percent.
  • Its share of the U.S. beer market in five years earlier: 5.7 percent.
  • Mexican beer sales in the U.S. in 2016: 22 million barrels.
  • Mexican beer’s share of the U.S. imported beer market: 66 percent.
  • Beer industry’s total economic impact on the U.S. economy in 2014: $252 billion.
  • Total beer industry employment, direct and indirect, in 2014: More than 1.75 million people.
  • Total wages paid to beer industry employees in 2014: More than $78 billion.
  • BrewDog’s imputed valuation: $1 billion (based on what the $263 million TSG Consumer Partners paid for a 23-percent stake).
  • Return on investment for BrewDog’s original investors: 2,800 percent.
  • Annual per capita beer consumption in New York City: 4 gallons.
  • Annual per capita beer consumption in Kiev, Ukraine: 27 gallons.
  • Number of beers at Great American Ballpark in Cincinnati: 132.
  • Number of beers at the average major league ballpark: 50.
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    The Friday Mash (T and A* Edition)

    * No, it’s not what you think. Get your minds out of the gutter!

    On this day in 1927 the Ford Motor Company ended production of the Model T automobile, which sold 16.5 million models beginning in 1909. Production of its successor, the Model A, began five months later.

    And now…The Mash!

    We begin in Philadelphia, whose city parks will become venues for “pop-up” beer festivals this summer. “Parks on Tap” will send beer and food trucks to the parks; there will also be live music and games.

    Anheuser-Busch InBev is introducing a 100-plus-year-old Mexican beer, Estrella Jasilico, to the U.S. market to compete with Corona. Mexican beer imports to the U.S. rose by more than 14 percent.

    Whale vomit is the latest icky ingredient in beer. Australia’s Robe Town Brewery used it to make Moby Dick Ambergris Ale. Medieval doctors used ambergris; today, it’s an ingredient in perfume.

    Before the Cuban Revolution, La Tropical was the country’s oldest beer. Miami businessman Manny Portuondo plans to bring the brand back to life, this time on the other side of the Florida Straits.

    Carnival Cruise Lines’ biggest ship, Carnival Vista, is the first cruise ship to have an on-board brewery. Brewmaster Colin Presby sat down with USA Today to talk about what he’s serving.

    The Phillips Brewery in British Columbia has responded to drones by recruiting bald eagles to drop-deliver beer. Budweiser executives must be asking themselves, “Why didn’t we think of this?”

    Finally, chemists at the Complutense University of Madrid have created an app that can tell you when a beer has too much of a “stale” flavor. The disk and app look for furfunal, a polymer that imparts a cardboard taste to over-aged beer.

    The Friday Mash (Glass Houses Edition)

    Eighty years ago today, in Toledo, Ohio, the first building to be completely covered in glass was completed. It was built for the Owens-Illinois Glass Company. The “Glass City” is also known for Jamie Farr and his beloved Tony Packo’s Cafe and Toledo Mud Hens.

    And now….The Mash!

    We begin in Hollywood, where Golden Globe Awards host Ricky Gervais opened the show with a beer in his hand, and then proceeded to offend much of the audience with his jokes.

    George Lenker, “The Beer Nut,” criticizes the Bavarian government for ordering a brewery to stop marketing its milk stout as beer because that beer didn’t comply with the Reinheitsgebot.

    The Washington Post’s Ryan Ermey rated the top cheap beers, based on three criteria: alcoholic content, can design, and taste (“if you insist”). His top pick? Genesee Cream Ale.

    Constellation Brands, which plunked down $1 billion to buy Ballast Point Brewing Company, will invest another $1.5 billion to build a brewery in Mexicali to meet growing demand for Mexican beer.

    An iconic Pacific Northwest beer is coming back. The Red Hook Ale Brewery announced it will be making Rainier Pale Mountain Ale and other Rainier beers.

    Nielsen NV and BARTRENDr have found out fans’ favorite brands of beer and liquor in every NFL city. Everclear didn’t make the list—even among fans of the awful Tennessee Titans.

    Finally, brewer Chris Reynolds was given a chance to taste some of Alexander Keith’s IPA that was bottled in the 19th century and recently found underwater. Reynolds described the taste as “a little tree fruit note, a cherry note in there somehow—certainly a lot of sulphu,”.

    The Friday Mash (Divestiture Edition)

    Thirty-four years ago, AT&T agreed to be broken up into seven regional phone companies. Over the years, the “Baby Bells” recombined; and Southwestern Bell, the last surviving Baby Bell, renamed itself—you guessed it—“AT&T.”

    And now….The Mash!

    We begin in Chicago, where Walgreen’s sells Big Flats 1901 for $2.99 a six-pack. The contract-brewed beer has an overall rating of “Poor”—along with some funny reviews—on BeerAdvocate.com.

    Kefir beer might be a healthier option for those with stomach ulcers. Scientists in Brazil found that rats that were fed kefir beer were less prone to inflammation than those that were fed regular beer.

    Glassblower Matthew Cummings thinks beer deserves better glassware than the shaker pint. His Pretentious Beer Glass Company turns out odd-looking vessels designed for particular styles.

    Vilde Haye, an Israeli boutique brewery, has launched a series of beers inspired by an imaginary klezmer orchestra. Each beer in the series has a “mascot,” a shtetel musician with a back story.

    Mexican beer is growing faster than craft beer, thanks to America’s growing Latino population. There’s room for more growth as Anglos become aware of brands like Modelo and Tecate.

    Brewbound.com lists the top ten craft beer stories of 2015. They include mergers and acquisitions, veteran craft-brewing figures stepping down, lawsuits, and the popularity of hard root beer.

    Finally, Frank Winslow, Yards Brewing Company’s Director of Quality Assurance, explains why most beer bottles are brown but some are green, and why Corona might contain hop extract rather than actual hops.

    The Friday Mash (World Anesthesia Day Edition)

    On this day in 1846, William T.G. Morton first demonstrated ether anesthesia at the Massachusetts General Hospital. Each year the medical community honors this breakthrough with World Anesthesia Day. If ether “isn’t right for you”, we suggest having a beer instead.

    And now….The Mash! 

    We begin in Iowa City, where the informal University of Iowa “Beer Band” has suspended itself—at least for the time being—after townspeople complained abou X-rated song lyrics.

    Beer author John Holl interviewed Dr. Chris White, the founder of yeast provider White Labs. Topics include sour beer, brewer education, and White’s new facility in North Carolina.

    Chicago restaurateur Rick Bayless is introducing genuine Mexican-style beers. He’s opened a brewpub, and has also formed a brewing partnership with Constellation Brands .

    Years ago, graphic designer Harvey Shepherd fell in love with beer packaging. He’s turned his avocation into the recently-published Oh Beautiful Beer: The Evolution of Craft Beer and Design.

    Business consultant Chip Martella has good news and bad news for craft brewers. The dreaded industry shakeup has arrived, but a scrappy craft brewer can still succeed in this environment.

    Carla Jean Whitley of AL.com details the revival of brewing in Alabama. Now that lawmakers have eased many Prohibition-era restrictions, the state’s brewery count has risen to 28.

    Finally, declining sales of American light beer have forced breweries to rethink their advertising strategies. Their new ads will stress product quality, and will carry more woman-friendly messages.

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