On this day in 1888, the National Geographic Society was formed. The Society’s logo, a bright yellow box, appears on National Geographic magazine, which is published in 40 languages around the world.
And now…The Mash!
We begin in Pennsylvania, where the beer police caught up with Travis John Miller, who was selling the contents of his beer cellar on Craigslist. Miller faces a misdemeanor charge of selling alcohol without a license.
Swedish brewer Fredrik Tunedal, who often came home from work covered in malt dust, has released a Shower Beer. Its flavor profile includes a soapy taste, which Tunedal calls “on-point” for his product.
Keurig Green Mountain has partnered with Anheuser-Busch InBev to develop a line of instant beers—and other instant adult beverages—that Keurig owners can make at home.
The CEO of Constellation Brands, which imports Corona and Modelo beer, said that he doesn’t expect President-elect Donald Trump’s trade policy to raise the price of Mexican brands.
Despite a dismal 5-7 record, the University of Texas finished #1 in the country—in beer sales, that is. By season’s end, Longhorns fans spent $5.26 on alcohol for every fan in attendance.
Bart Watson, the Brewers Association’s chief economist, disputes studies showing that beer sales have fallen in states where recreational marijuana is legal. Watson argues that pot is just one of many variables affecting sales.
Finally, in Adelaide, Australia, the woman-owned Sparkke Change Beverage Company is putting feminist messages on cans of its beer. It’s an effort to start conversations in the country’s male-dominated beer culture.
Bob Pease of the Brewers Association has sobering news for craft beer lovers. In a New York Times op-ed earlier this month, Pease warned that the coming merger between Anheuser-Busch InBev and SABMiller will have an impact on your local beer selection that you hadn’t expected.
The problem is rooted in the three-tier system of liquor regulation, which forces craft breweries to sell their beer through distributors. In some states, the law allows big breweries to own distributors. Making matters worse, the distribution industry has undergone consolidation, and many areas of the country are served by a handful of distributors.
A-B, which controls 45 percent of the U.S. beer industry, has been particularly aggressive, buying five independent distributors—a move that has led to a Justice Department investigation. The brewery also compensates its distributors using a formula that in effect penalizes them for handling craft brands rather than A-B brands. That, too, is being investigated.
Pease hopes that the when the Justice Department gives final approval to the InBev-SAB merger, it will take steps to keep the beer market competitive. He points out that in 2013, it prohibited A-B InBev from interfering with independent distributors that sold Mexico’s Modelo beer. Pease urges Justice to give craft brand distributors similar protection, require A-B to reduce its stake in distributors, and bar compensation systems that favor A-B’s own brands.