MolsonCoors

The Friday Mash (New Albion Edition)

On this day in 1579, Sir Francis Drake claimed a land he called Nova Albion (better known as modern-day California) for England. Nearly four centuries later, Jack McAuliffe opened New Albion Brewing Company in Sonoma, California. That started America’s craft beer revolution.

And now…The Mash!

We begin in Detroit, where Stroh’s Beer was last brewed more than 30 years ago. Pabst Brewing Company, which owns the Stroh’s brand name and original recipe, has made a deal with Brew Detroit to revive the “European-style pilsner” with 5.5 percent alcohol by volume.

A new Colorado law will allow grocery stores to sell full-strength beer, along with wine and spirits. However, grocery chains are upset that it will take 20 years for the law to take full effect.

With summer looming, Gawker’s Alan Henry offers a tip for travelers staying in cheap hotels. Those old-school air conditioners that sound like jet engines are great for chilling beer in a hurry.

Japanese ballparks don’t have peanuts or Cracker Jack, but they do have biiru no uriko aka beer girls. These young women, who carry 30-pound kegs, work for beer companies, not ball clubs.

Breakthrough or April Fool’s joke? Karmarama, a London firm, has designed glassware for MolsonCoors’s beer called Cobra. It calls the glass “the biggest innovation in pouring since gravity”.

During the 1950s the U.S. government studied the effects of an atomic bomb blast. It found that beer a quarter mile from Ground Zero was “a tad radioactive”, but “well within the permissible limits of emergency use.”

Finally, Special Ed’s Brewery in California learned a lesson in branding. The public objected loudly to its use of slogans such as “Ride the Short Bus to Special Beer” to promote a new beer, and labeling a beer ” ‘tard tested, ‘tard approved”.

The Friday Mash (Great Gatsby Edition)

Ninety years ago today, F. Scott Fitzgerald’s magnum opus, The Great Gatsby, was first published by Charles Scribner’s Sons. The novel about the young and mysterious millionaire, Jay Gatsby, painted a picture of America’s “Jazz Age,” a phrase that Fitzgerald also made popular.

And now….The Mash!

We begin in Minneapolis, where Finnegans beer is celebrating 15 years of feeding the hungry. Profits from the sale of Finnegans—half a million dollars since 2000—have been used to buy fresh produce for those in need.

Four of the world’s biggest breweries announced they will disclose calorie counts of the beers they sell in Europe. Americans might soon see calories and other nutritional data on the beer they buy.

Baseball season began this week, and the New York Times’s Eric Asimov and friends marked the occasion by choosing their top ten American lagers from a field of 20.

Friday happy hour will be part of Anheuser-Busch’s interviewing process for its new marketing office in Manhattan. It’s part of an effort to find out how well candidates handle social situations.

Maine governor Paul LePage vetoed a bill that would require a pint of beer to contain 16 ounces. The governor says Maine’s deceptive-practices laws already protect customers from short pints.

Mark Hunter, the new CEO of MolsonCoors, told Wall Street analysts that his company will focus more on craft beer, and that it has a desire to acquire craft breweries.

Finally, Kit Lab hopes to provide homebrewers what Hello Fresh provides home cooks: exact portions of ingredients. The recipes for each kit are supplied by homebrewers, who’ll get a cut of the profits.

The Friday Mash (Long Gray Line Edition)

On this day in 1802, the U.S. Military Academy opened at West Point, New York. Its alumni include two U.S. Presidents, U.S. Grant and Dwight D. Eisenhower; Confederate President Jefferson Davis, numerous famous generals, and 74 Medal of Honor recipients.

And now….The Mash!

We begin in South Africa, where Garagista Beer Company has declared war on hipsters, which it accuses of giving craft beer a bad image. The brewery’s slogan is “All Beer. No Bullshit.”

Narragansett Brewing Company is bringing back the can from the scene in Jaws where Captain Quint tried to intimidate Matt Hooper by crushing a can of ‘Gansett he’d just finished.

Brennan Gleason, a designer from British Columbia, put his resume on a 4-pack of his home-brewed blonde beer, which he called “Resum-Ale.” And yes, it got him hired.

Radler, the German word for bicyclist, is a popular summer drink in Germany. It’s a mixture of beer and lemonade, and it’s becoming more popular in America.

Don’t expect MolsonCoors to acquire any American craft breweries. Peter Swinburn, the company’s CEO, says they’re “massively overvalued” and predicts a shakeout in the sector.

Before you hit the road this summer, check out Thrillist’s America’s 33 best beer bars. To whet your appetite, there’s a photo and a description of each establishment.

Finally, historian William Hogeland explains “brewer-patriot” Samuel Adams’s role in making the Declaration of Independence a reality. Adams hasn’t gotten much credit because he burned his papers lest people find out what he’d been up to.

The Friday Mash (Champions Day Edition)

This day in 1936 was Champions Day in Detroit. It celebrated of “the most amazing sweep of sport achievements ever credited to any single city” including the rise of boxer Joe Louis, and the first-ever championships won by the Detroit Tigers, the Detroit Red Wings, and the Detroit Lions. Yes, the Detroit Lions, who have driven generations of fans to drink.

And now….The Mash!

We begin in Canada, where Miller Brewing Company and MolsonCoors appear headed to court over distribution rights for several Miller brands that Miller wants to reclaim.

Shandy has become one of the fastest-growing segments of the beer market. It’s popular among women, moderate drinkers, and those looking for refreshment and willing to try new tastes.

Don’t throw out that can of beer that sat in your fridge all winter. Mother Nature News has seven uses for it, including killing slugs and fruit flies, highlighting your hair, and polishing furniture.

Scientists at the University of Wisconsin have confirmed the ancestral homeland of the yeast used in lager beer. It’s Patagonia, of all places. The yeast found its way to Bavaria 500 years ago.

Is the craft beer industry growing too fast? Attendees at last week’s Craft Brewers Conference warned about quality problems with some new breweries’ beers.

Beer aficionados hate Corona, and it costs as much as some national microbrews, but sales keep booming. The secret is marketing, which associates the brand with sun, sand, and surf.

Finally, our sports desk has learned that Flying Dog Ales will host Sprint for the Spat in Baltimore’s Fell’s Point. One of the highlights will be–this is not a typo–a 0.10-K race. A spat, by the way, is a baby oyster.

The Friday Mash (Cal Ripken Edition)

On this day in 1995, Cal Ripken, Jr., of the Baltimore Orioles played in his 2,131st consecutive game, breaking a 56-year-old record set by Lou Gehrig. Ripken’s streak ended at 2,632 games, a record that many fans think will stand for all time.

And now…the Mash!

We begin in Auburn, Alabama, where fans of the visiting Washington State Cougars drank Quixote’s Bar dry, forcing it to close four hours early. Unfortunately, WSU lost the game, 31-24.

San Diego’s Museum of Man has an exhibit titled “BEERology”, which runs until next summer. Erin Meanley of San Diego magazine reviews it.

People have gotten married at the Great American Beer Festival, but this year, St. Arnold Brewing Company will have a wedding chapel on the festival floor.

Italy’s latest culinary invention is a beer that can be spread like chocolate cream. There’s no American distributor–yet–but the UK’s Selfridges will ship it to you for $51.

For years, big breweries have argued that mergers lower prices. However, researchers have found that the 2008 merger creating MolsonCoors resulted in a short-term price spike.

Drinking Buddies, starring Olivia Wilde, is a romantic comedy about craft brewery workers. It was shot at Revolution Brewing, and other Chicago microbrews make cameo appearances.

FInally, Seattle Seahawks fans should rejoice. TheDailyMeal.com has ranked Century Link Stadium’s craft beer selection best in the NFL, and Yahoo! Sports ranks the Seahawks number-one.

A Beer Blogger on “Enemy Turf”

Jordan St. John, a Canadian blogger with strong opinions about the brewing industry, got an invite from MolsonCoors to to tour its giant plant outside Toronto. He was surprised to discover that he’d been booked on a “grand tour,” led by the brewmaster, brewery manager, and director of packaging development. He soon discovered that the brewery wasn’t the Death Star incarnate.

Naturally, St. John’s favorite employees were the brewing staff. He said: “I can’t hate these guys. I respect them too much. They do what I’m learning to do, and they do it well….I can’t praise the beers, but I can praise the brewers.”

St. John offers a helpful hint. If you’re on a macrobrewery tour and get asked “what do you expect to get out of this tour?”, tell your hosts: “Brewing is basically brewing on any scale and that most of the guys who do it are probably pretty much the same guys, doing it for the same reasons.” It worked for him.

The Friday Mash (Captain Cook Edition)

On this day in 1768, Captain James Cook of the Endeavour sailed from England on the first of his three voyages into the Pacific. Cook is famous for his map-making skills and courage in exploring dangerous locations. Even though the captain wasn’t a drinking man, we’re raising a glass in his honor.

And now…The Mash!

We begin in an unlikely locale–namely, Utah, where an annual beer festival takes place despite the state’s legendary alcohol restrictions.

Go green! Atlanta’s Sweetwater Brewing Company is building the city’s largest private commercial solar installation.

If you’ve got tickets for Super Bowl XLVI, the Indianapolis Star’s Michelle Pemberton knows where to find good beer once you arrive in Indy.

Think your state’s beer distribution laws are bad? In Canada, even distributing beer across provincial lines is a real pain. That’s a particular problem for small breweries.

Is American ingenuity dead? Joe Sixpack begs to differ. A recent column details oddball beer-related inventions submitted to the U.S. Patent Office.

Molson Coors’s new pink beer for women inspired a righteous rant from Toronto Globe and Mail columnist Katrina Onstad.

Finally, we have good news and bad news for marathon runners. Beer is an excellent recovery beverage, but it’s effective only when it’s non-alcoholic.

Beer…By the Numbers

  • Price of a bottle Samuel Adams 2011 Utopias: $150.
  • Utopias’ alcoholic content: 27 percent.
  • Bud Select 55’s alcoholic content: 2.4 percent.
  • What Heineken paid for two state-owned breweries in Ethiopia: $163 million.
  • Annual growth of beer consumption in Ethiopia: 20 percent.
  • Percent of Americans who drink alcohol on a daily basis: 7.
  • Percent of Americans who favor a return to Prohibition: 6.
  • Beer’s share of Russia’s alcohol consumption: 33 percent (spirits account for 63 percent).
  • Its share of France’s alcohol consumption: 17 percent (wine accounts for 62 percent).
  • Canned beer’s share of the American beer market: 52 percent.
  • Its share of the American craft beer market: 3 percent.
  • Germany’s share of world hops production: 35 percent.
  • Washington State’s share of America’s hop production: 77 percent.
  • Years since Molson entered Canada’s beer market: 225.
  • Number of MolsonCoors breweries in Canada: 6.
  • Beer…By the Numbers

  • MolsonCoors’s market share in the U.S.: 30 percent.
  • Craft breweries’ market share in Oregon: 30 percent.
  • Events scheduled for the upcoming Arizona Beer Week: more than 150.
  • Annual U.S. craft beer exports: about 42,000 barrels.
  • Barrels exported by Stone Brewing last year: 22.
  • American craft brewers currently operating a brewery in Europe: 0 (Stone is hoping to change that in the near future).
  • State tax on a barrel of beer in Wyoming: 2 cents.
  • Years since Wyoming raised the beer tax: 75.
  • Years since it was legal to order a beer in Russell Township, Ohio: 90 (the ban was finally lifted this month).
  • Cost of a case of beer at an Ontario provincial store: $25.95, plus deposit.
  • Lowest price seen (so far) for a 20-bottle case of half-liter bottles of beer in Germany: 4 euros (equivalent U.S. price: $4.72 a case).
  • Average cost of a pint of bitter in Britain: £2.68 (about $4.20).
  • Pub closures per week in Britain: 29.
  • Increase in pub take-away beer sales in parts of Queensland hit by Cyclone Yasi: 25 percent.
  • Alcoholic content of BrewDog’s Sink the Bismarck: 41 percent.
  • Price of a ticket to this year’s edition of SAVOR: $110.
  • Convoy!

    Forty vehicles, including half a dozen transport trucks, hauled six massive beer vats from Hamilton, Ontario, through the greater Toronto area. Needless to say, the slow-moving convoy snarled traffic as moved toward its final destination, a MolsonCoors brewery near Pearson Airport. The vats were made in Germany and sent by ship to Canada.

    Update (1/10). Because of the cold weather, it will take longer than expected to move those vats, which should arrive at the brewery Saturday morning.

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