On this day in 1984, the Motion Picture Association of America added “PG-13” to its film rating system. The new rating was created after parents and advocacy groups complained about the amount of violence in some PG-rated films.
And now…The Mash!
We begin in South Carolina, where a 20-year-old law forbids breweries to donate beer to non-profit organizations. This law—which state liquor agents are aggressively enforcing—effectively prevents small breweries from taking part in festivals.
In Las Vegas, Pub 365 plans to offer a rotating selection of 365 craft beers, including beer cocktails and a rare beer menu called the Unicorn List. Seasonals will make up one-fifth of the selection.
Market Watch’s Jason Notte writes that craft breweries are resorting to a tactic they once despised: establishing sub-brands for beers that may not fit the character of the brewery’s core business.
Starting next year, beer bikes will be banned from Amsterdam’s city center. Locals complained that the bikes, packed with bachelor partiers, have turned downtown into a drunken theme park.
The Washington Post’s Fritz Hahn has noticed a trend: the 16-ounce shaker pint is giving way to smaller glassware. It’s makes craft beer appear cheape, and it’s a more responsible way to serve high-gravity styles.
Thieves made off with two refrigerated trailers packed with 78,500 bottles of SweetWater Brewing Company’s beer. Police recovered some of the beer in a nearby warehouse—which, ironically, was a shooting location for the 1977 bootleg beer classic, Smokey and the Bandit.
Finally, Untappd, Inc., now offers “Untapped For Business”, which allows retailers to publish beer lists, share their menus with consumers, and notify customers that rare or sought-after beers are going to appear on store shelves.
On this day in 1924, George Gershwin’s “Rhapsody in Blue” premiered in New York at a concert titled “An Experiment in Modern Music.” Paul Whiteman and his band performed the work, with Gershwin playing the piano.
And now….The Mash!
We begin in Zalec, a town in Slovenia’s hop-growing region. The city plans to spend €170,000 ($190,000) to build Europe’s first-ever “beer fountain”. For €6, visitors will be able to buy samples in a commemorative mug for three 10.5-ounce samples.
Craft beer is hard to find in Las Vegas. The reason? State laws which, until recently, allowed brewpubs only to sell directly to customers and imposed hefty license fees on brewpubs.
David Forde, a UK-based executive of the Heineken Company, thinks we should be drinking less because excessive drinking will create a backlash. Heineken’s latest ad campaign is “Moderate Drinkers Wanted”.
Some scientists believe that beer was the reason why our ancestors switched from a hunter-gatherer to an agricultural existence. Beer was more nutritious than beer and, unlike water, was free of pathogens.
New Belgium Brewing Company has narrowed its list of sites for a second brewery to two: Asheville, North Carolina; and the Philadelphia area. The final decision should be made by June.
USA Today’s panel of beer experts have chosen 20 cities for its America’s “best beer scene” competition. Until February 29, you can vote for your favorite—but only once per day.
Finally, Forbes magazine’s Breanna Wilson went to the 16-room Dogfish Inn in Lewes, Delaware. The inn doesn’t sell Dogfish Head beer onsite because it wants guests to wander the town’s restaurants—one of which is Dogfish Head Brewings & Eats.
Thirty years ago today, Pete Rose, the Cincinnati Reds’ player-manager, broke Ty Cobb’s record for most career hits with his 4,192nd hit. Rose would play one more season, his 24th in Major League Baseball, before retiring.
And now….The Mash!
We begin in Reno, Nevada, where restaurant owner Bill Wall won this year’s Best in the West Nugget Rib Cook-off. Wall says his secret to success is “just a lot of cold beers and a little bourbon.”
Texas’ alcohol regulators have ruled that bars and grocery stores can’t sell “crowlers” of beer to go. The 32-ounce containers are cans, and state law provides that only brewers can sell canned beer.
NFL Hall of Famer Mike Ditka has built an empire selling everything from steaks to children’s clothes. Now he’s teaming up with South Loop Brewing Company to produce Witka beer, a witbier to be served in his restaurant chain.
Windhoek, the capital of Namibia, is one of Africa’s leading beer destinations. The country’s first European settlers were Germans, and the Reinheitsgebot is still honored there.
Researchers at the University of Wisconsin have pinpointed the origin of Saccharomyces eubayanus, aka lager yeast. In 15th century Bavaria, ale yeasts used by the monks “intermarried” with other strains and eventually created a stabilized hybrid.
Wild hops grow in Park City, Utah. The hop plants, descendants of those brought to the town by immigrants, will be used by Wasatch Brewery in a special-release beer.
Finally, why did the Kroger Company pay $26 million for 19 cases of Miller Lite beer? The answer is Ohio’s liquor code, which requires retailers to have an “agency contract” with the state. Kroger and other chains are paying top dollar to acquire those contracts from smaller stores.
Forty-two years ago today, the NASDAQ stock exchange was founded by the National Association of Securities Dealers. Once the home of lowly over-the-counter stocks, it’s now the exchange where companies like Apple, Google, and Microsoft are traded.
And now…The Mash!
We begin in Britain, where health officials would like the beverage industry to disclose the number of calories in their products. They hope that people will drink less to avoid getting fat.
Add the Morrow Royal Pavilion in Henderson, Nevada, to your list of beer landmarks to visit. It’s made from recycled beer and liquor bottles–more than half a million of them.
The latest environmentally-friendly innovation is The Crafty Carton, a paper growler that holds one quart of beer and, according to Foodbeast.com, is suitable for origami.
Here’s a beer pairing we’ve never seen before. Dr. Greg Zeschuk, a video game industry veteran and craft beer aficionado, chooses the right beer style for the genre of game you’re playing.
World of Beer, which serves craft beer in a tavern-like setting, could be coming to your town. The chain has 36 locations in 11 states, and company CEO Paul Avery wants to take it nationwide.
Glyn Roberts, The Rabid Barfly, unleashes a rant about people who decide to go on the wagon during January, which is the quietest time of the year for British pubs.