Oktoberfest

The Friday Mash (Neptune Edition)

One hundred and seventy years ago today, astronomers Urbain Jean Joseph Le Verrier, John Couch Adams and Johann Gottfried Galle collaborated on the discovery of Neptune. Now that Pluto has been demoted, Neptune is the most distant planet in our solar system.

And now…The Mash!

We begin in Jacksonville, Florida, where an over-eager liquor control officer charged a 17-year-old girl with the crime of underage possession of alcohol. Her offense? Moving a cup of beer on a beer pong table at a Jaguars tailgate party.

Terrorist attacks in Europe have forced Oktoberfest organizers to beef up security this year, and many would-be attendees are avoiding the celebration out of fear of an attack in Munich.

Rutgers University ended its school-sponsored football tailgate parties after athletics director Pat Hobbs was seen chugging a beer onstage. Drinking on the job is a no-no at RU.

The new season of Shark Tank begins tonight. Leading off are the inventors of Fizzics, an in-home tap that re-creates the mouthfeel and aroma of freshly-poured draft beer.

Long Island’s Blue Point Brewery is serving up history in the form of Colonial Ale. It was made using a recipe written by George Washington in a military journal in 1757.

Are you seeing less pumpkin beer on the shelves this fall? It’s because breweries overproduced it last year and demand for the style fell off. Unseasonably warm weather also hurt sales.

Finally, scientists have figured out why the foam on top keeps your beer from sloshing. The answer is “capillary action”, the same phenomenon that enables paper towel to soak up spilled milk and plants to suck up water from their roots.

Beer….By the Numbers

  • Anheuser-Busch InBev’s latest offer to buy SABMiller: $108.2 billion.
  • Increase over A-B InBev’s initial offer: 14 percent.
  • Attendance at this year’s Oktoberfest in Munich: 5.9 million (down from 6.3 million last year).
  • Beer consumption at this year’s Oktoberfest: 7.3 million liters (down from 7.7 million last year).
  • Stolen beer mugs confiscated by Oktoberfest security: 110,000 (down from 112,000 last year).
  • Beer-to-gold ratio in 1990 (60-year peak): 227 ounces of beer = 1 ounce of gold.
  • Beer-to-gold ratio in 1970 (60-year low): 48 ounces of beer = 1 ounce of gold.
  • Increase in craft lager beer sales this year over 2014: 123 percent.
  • Increase in craft sour beer sales this year over 2014: 60 percent.
  • Craft beer’s sales growth in 2014: 17.6 percent.
  • The entire beer industry’s sales growth in 2014: 0.5 percent.
  • Settlement amount approved by the court in the Beck’s Beer deceptive-packaging litigation: $20 million.
  • Estimated number of households eligible for compensation in that litigation: 1.7 million.
  • Ohio’s current ABV cap on beer: 12 percent.
  • Its ABV cap on beer before 2002: 6 percent.
  • Beer….By the Numbers

  • Number of Oktoberfests held in Munich (including this year’s): 182.
  • Times since 1810 that Oktoberfest was canceled: 24 (reasons include war, hyperinflation, and cholera epidemics).
  • Cost of a one-liter beer at this year’s Oktoberfest: €10 ($11.34).
  • Increase in the price of beer over 2014: 3 percent.
  • Cost of a pint of ale in the UK’s cheapest university town: £2.10 ($3.20), in Durham.
  • Cost of a pint in the UK’s most-expensive university town: £5.25 ($7.90), in Surrey.
  • Bushels of American barley used to brew beer in 2014: 177 million.
  • Brewing’s share of America’s barley crop in 2014: 75.
  • Stadium with the National Football League’s cheapest beer: Paul Brown Stadium, Cincinnati, 36 cents an ounce.
  • Stadium with the NFL’s most expensive beer: Lincoln Financial Field, Philadelphia, 71 cents an ounce.
  • Average per-ounce price of beer in NFL stadiums: 46 cents an ounce.
  • Number of Ontario supermarkets that will sell beer under new provincial legislation: 450 (out of 1,500).
  • Daily sales quota for Ontario supermarkets selling beer: 279 six-packs.
  • Anheuser-Busch InBev and SAB Miller’s combined share of the U.S. beer market: 70 percent.
  • A-B and SAB’s combined revenue from the U.S. beer market: $250 million a year.
  • Beer…By the Numbers

  • Average cost of an 11.2-ounce beer (standard European size) in Geneva: $6.32.
  • Average cost of a standard European-size beer in London: $4.52.
  • Average cost of a standard European-size beer in Berlin: $2.58.
  • Cost of a one-liter mug of beer at this year’s Oktoberfest: 10 euros ($12).
  • Increase over last year: 3 percent.
  • Germany’s annual inflation rate: 0.5 percent.
  • California brewery count, as of March 2015: 554.
  • California’s breweries’ annual production: 3.4 million barrels.
  • U.S. imported beer sales in 2015’s first quarter: 7.46 million barrels.
  • Increase over 2014’s first quarter: 13 percent.
  • Corona beer’s rank in U.S. sales: 5th.
  • Corona’s average rating on BeerAdvocate.com: 2.33 out of 5 (39th worst).
  • Corona’s 2015 sales increase over 2014: 16 percent.
  • Percent of adults aged 21-35 who consider local origin an important factor in buying beer: 53.
  • Percent of adults of all ages who consider local origin an important factor: 45.
  • Beer…By the Numbers

  • Bangkok’s brewery count in 2014: 20.
  • Its brewery count in 2013: 4.
  • West Virginia’s craft brewery count: 7.
  • Craft brewing’s impact on West Virginia’s economy: $118 million (46th in the nation).
  • Arrests at Oktoberfest 2014: 720 (39 fewer than at Oktoberfest 2013).
  • Lost objects at Oktoberfest 2014: 3,346 (including 2 wedding rings, a mobile cat carrier, and a German Federal Cross of Merit 2nd-class medal).
  • Founders Brewing Company’s production in 2014: 190,000 barrels.
  • Founders’ projected capacity after expansion is completed: 900,000 barrels.
  • Alcoholic content of All Day IPA, Founders’ largest-selling beer: 4.7 percent by volume.
  • Lagunitas Brewing Company’s production in 2014: almost 600,000 barrels.
  • Increase in Lagunitas’ production over the year before: 60 percent (it opened a second brewery in Chicago).
  • Dos Equis’ sales in 2013: 1.57 million barrels.
  • Increase in Dos Equis’ sales between 2008 and 2013: 116.6 percent (number-one in the nation in sales growth).
  • Most expensive beer in the National Basketball Association: 60 cents an ounce (Quicken Loans Arena, Cleveland).
  • Cheapest beer in the NBA: 33 cents an ounce (Chesapeake Arena, Oklahoma City, and Phillips Arena, Atlanta).
  • The Friday Mash (Boys Town Edition)

    On this day in 1917, Father Edward Flanagan, a Catholic priest in Omaha, opened a home for wayward boys. That home is now a National Historic Landmark; and Boys Town’s slogan, “He ain’t heavy, mister–he’s my brother,” has become part of our popular culture.

    And now….The Mash!

    We begin in Austin, Texas, where Lance Armstrong quit after one lap during qualifying for the inaugural Beer Mile Championship. Armstrong said he’ll never again run a Beer Mile.

    Dave Lieberman of OCWeekly.com got a sales pitch for the “Sonic Foamer,” which creates a 5-millimeter head on your pint of beer. He doesn’t seem the least bit impressed with the product.

    Oktoberfest tops the list of Germany’s beer festivals, but it’s not the only one. EscapeHere.com runs down the country’s top ten, some of which are hundreds of years old.

    A sealed bottle of Samuel Alsopp’s Arctic Ale sold for $503,300 on eBay. It’s considered the world’s rarest bottle of beer because the the original seller misspelled the name “Allsop’s”.

    The Sriracha craze has spread to beer. This month, Rogue Ales will release a limited-edition Rogue Sriracha Hot Stout Beer. Suggested pairings include soup, pasta, pizza, and chow mein.

    Last weekend, MillerCoors LLC teamed up with a start-up called Drizly, and offered free home delivery of Miller Lite to customers in four cities.

    Finally, David Kluft of JDSupra Business Advisor reviews this year’s beer trademark disputes. Maybe these cases will inspire someone to host a Disputed Beer Festival next year.

    The Friday Mash (Sailing in Style Edition)

    Eighty years ago today, the ocean liner RMS Queen Mary was launched. She was retired in 1967, after taking well-heeled passengers across the North Atlantic, and is now a hotel and a tourist attraction in Long Beach, California.

    And now….The Mash!

    We begin in Bavaria, where the Munich 1860 football team is selling Oktoberfest-themed uniforms complete with lederhosen and Bavarian blue-and-white gingham shirts.

    C. Dean Metropolous sold Pabst Blue Ribbon and other “nostalgia” brands to Oasis Beverages, a Russian-based brewer and distributor. Metropolous reportedly got $700 million for the brands.

    Crikey! After being attacked by a crocodile, a hunter in Australia’s Northern Territory drank beer to deaden the pain while he waited for an ambulance to take him to the hospital.

    Growlerwerks LLC is developing uKeg, a pressurized growler that should eliminate flat beer from growlers. The pressure comes from carbon dioxide cartridges, which cost about $1 apiece.

    Louisiana senator Mary Landrieu, who’s facing a tough fight for reelection, helped a fan do a keg stand while tailgating at last weekend’s Mississippi State-LSU football game.

    All About Beer magazine has a new owner. Daniel Bradford has sold the 35-year-old publication to a newly-formed corporation, All About Beer LLC, headed by Christopher Rice.

    Finally, New Holland Brewing Company is celebrating Carhartt, Inc.’s 125th anniversary with a new beer called Woodsman and a “The Road Home to Craftsmanship” tour which will wind up at the Great American Beer Festival.

    Beer…By the Numbers

  • Breweries operating in the United States as of June 30: 3,040.
  • Breweries in planning in the U.S. as of June 30: 1,929.
  • Workers employed by American craft breweries: 110,273.
  • Cost of one (legal) marijuana joint in Washington State: $2.71.
  • Cost of one bottle of Bud Light in Washington State: $0.90.
  • Most overpriced beer in the National Football League: $8.50 (53 cents an ounce) at Ford Field, Detroit.
  • Average cost of a bottle of beer at a Detroit-area grocery store: 98 cents (8.2 cents an ounce).
  • Football Bowl Subdivision (Division I-A) colleges that sell beer in on-campus stadiums: 21.
  • Publicly-owned stadiums that sell beer at FBS games: 11.
  • U.S. craft-beer exports in 2009: 46,000 barrels.
  • U.S. craft-beer exports in 2013: 282,500 barrels (about $73 million worth).
  • Number of beer tents at this year’s Oktoberfest in Munich: 14.
  • Capacity of the Schottenhamel beer tent, Oktoberfest’s largest: 10,000.
  • Nepal’s annual beer sales: 84 million bottles.
  • Number of breweries in Nepal: 6.
  • The Friday Mash (Belgian Edition)

    On this day in 1830, the Kingdom of Belgium declared its independence from The Netherlands. Since then, Belgium has acquired quite a reputation for its beer.

    And now…the Mash!

    We begin in Florida, where the Jacksonville Jaguars offered free beer to fans who bought tickets to their game against the Colts. The Jags lost, and the free beer didn’t help attendance.

    Raise the price of beer and people drink less of it, right? Not at Oktoberfest, where per capita consumption went up even though the price of beer rose much faster than the rate of inflation.

    According to Zoosk.com, people who drink microbrews are more likely to have one-night stands. They’re also more likely to prefer outdoor adventures on a first date.

    Beer and books? Yes, please. Atomic Books and Red Emma’s, two independent bookstores in Baltimore, plan to serve beer along with their hardcovers, paperbacks, and comic books.

    The Esquire Network’s lineup of shows includes Brew Dogs, which stars James Watt and Martin Dickie of Scotland’s BrewDog brewery. Their first episode was filmed in San Diego.

    Fast Company magazine has prepared an infographic contrasting the effects of beer and coffee on the human brain. Did you know that beer (in moderation) makes you more creative?

    Finally, if you’re going to the Great American Beer Festival, take note: the Ritz-Carlton in Denver is offering 75-minute “ex-beer-iences”, either a massage or a pedicure with Great Divide beer.

    Beer Muscles!

    This past weekend, the fifth annual Masskrugstemmen National Championship was held in New York’s Central Park. If you’re not familiar with German, “Masskrugstemmen” is an event in which contestants hold a one-liter stein of beer (which weighs about five pounds) in front of them at shoulder level for as long as they can. The last person standing is the winner.

    To compete in New York, a contestant had to have won a regional competition, held at a local bar or some other venue. The champion stein-holder was rewarded with a trip to Munich’s Oktoberfest. Speaking of champions, legend has it that the world record for stein-holding is 20 minutes, 13 seconds, and that it was set in Germany. Now those are beer muscles.

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