online beer sales

The Friday Mash (National Geographic Edition)

On this day in 1888, the National Geographic Society was formed. The Society’s logo, a bright yellow box, appears on National Geographic magazine, which is published in 40 languages around the world.

And now…The Mash!

We begin in Pennsylvania, where the beer police caught up with Travis John Miller, who was selling the contents of his beer cellar on Craigslist. Miller faces a misdemeanor charge of selling alcohol without a license.

Swedish brewer Fredrik Tunedal, who often came home from work covered in malt dust, has released a Shower Beer. Its flavor profile includes a soapy taste, which Tunedal calls “on-point” for his product.

Keurig Green Mountain has partnered with Anheuser-Busch InBev to develop a line of instant beers—and other instant adult beverages—that Keurig owners can make at home.

The CEO of Constellation Brands, which imports Corona and Modelo beer, said that he doesn’t expect President-elect Donald Trump’s trade policy to raise the price of Mexican brands.

Despite a dismal 5-7 record, the University of Texas finished #1 in the country—in beer sales, that is. By season’s end, Longhorns fans spent $5.26 on alcohol for every fan in attendance.

Bart Watson, the Brewers Association’s chief economist, disputes studies showing that beer sales have fallen in states where recreational marijuana is legal. Watson argues that pot is just one of many variables affecting sales.

Finally, in Adelaide, Australia, the woman-owned Sparkke Change Beverage Company is putting feminist messages on cans of its beer. It’s an effort to start conversations in the country’s male-dominated beer culture.

Beer…By the Numbers

  • U.S. brewery count as of November 2015: 4,144 (the highest total on record).
  • Previous high brewery count: 4,131 (set in 1873).
  • California’s brewery count: 600, as of December 3, 2015.
  • Percent increase over last year: 18.
  • Rate at which new breweries open in California: 2 per week.
  • U.S. sales of Guinness beer in 2014: 2.4 million barrels.
  • U.S. sales of Guinness beer in 2006: 3.3 million barrels.
  • UK households expected to buy beer online this month: 1 million.
  • Increase over December 2014: 200,000.
  • Flavored malt beverages’ share of the beer market: 3.25 percent.
  • Growth in flavored malt beverage sales over last year: 9.5 percent.
  • Years since Dogfish Head Brewery opened: 20. (At the time, it was America’s smallest brewery.)
  • Dogfish Head’s curret rank, by sales, among craft breweries: 13th.
  • Number-one selling Snow beer’s share of China’s beer market: 23 percent.
  • Number-two selling Tsingtao beer’s market share: 18 percent.
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