Craft Pilsner Comes of Age

From the beginning of the craft beer movement, pilsener has been a pariah style because of its association with light lager beer that dominated the American market. Brewers reacted to pilsener by making ales, the hoppier the better.

Today, pilsener accounts for a lowly 1 percent of the craft beer market. That, however, is about to change. In the past year, top-tier breweries such as Founders Brewing Company and regional players such as Captain Lawrence Brewing Company have added the style to their lineup.

The new pilseners are inspired by European classics, but many have a distinct American accent. For example, Founders’ PC Pils is brewed with Centennial, Cascade, and Chinook hops rather than floral European varieties. For American drinkers accustomed to hoppy beers, that eases the transition to pilsener.

Pilsener also responds to increased demand for beers that carry a lighter alcoholic punch than American IPAs. There are times—such as on the beach or while golfing—that call for an alternative. And Pilseners are low-maintenance; their appeal is to those who simply want to enjoy a beer, not analyze and review it in depth.

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