Pine Ridge Indian Reservation

The Friday Mash (Red Cross Edition)

On this day in 1863, a group of citizens of Geneva, Switzerland, founded an organization called the International Committee for Relief to the Wounded–now known as the International Committee of the Red Cross.

And now….The Mash!

We begin in England, where festival organizers in two of the country’s most famous beer cities, Norwich and Sheffield, are joining forces to promote their local products and attract beer tourists.

The Norwegian supermarket chain Rema 1000 is feeling the backlash after it took several local breweries’ products off the shelves. Some Rema customers switched to competitors’ stores.

Are you a DIYer who loves craft beer? You might like the Kinkajou Bottle Cutting and Candle Making Kit. You can give the candles to friends—and show off your collection to them.

“Pepper”, a robot from Japan’s SoftBank, has his first job: greeter at the Pyramid Taproom in Oakland International Airport. When not posing for selfies, he’s working on his speech-recognition skills.

A faith ministry in Nebraska has started a fund-raising campaign to buy out four stores that sell millions of cans of beer in a tiny village next to the alcoholism-plagued Pine Ridge Indian Reservation.

Heroica, a brewery in Brazil, is flavoring its Kuromatsu Kamikaze IPA with branches of bonsai trees, brought over by a Japanese family more than a century ago. Some bonsai trees are worth $20,000.

Finally, Bart Watson, the Brewers Association’s chief economist, told a gathering of brewing professionals that it’s still possible for a microbrewery to grow to regional status, but very few will succeed in doing so.

Beer…By the Numbers

  • Cheapest beer in the National Basketball Association: 29.7 cents per ounce (Pepsi Center, Denver).
  • Most expensive beer in the NBA: 38 cents per ounce (United Center, Chicago; Prudential Center, Newark, NJ).
  • People who have “fanned” New Belgium Brewing on Facebook: 400,000.
  • What those fans spent on New Belgium beers in 2011: $50.7 million.
  • New Belgium’s social media investment in 2011: $235,000.
  • Population of Whiteclay, Nebraska: 12.
  • Cans of beer sold in Whiteclay in 2010: 4.9 million.
  • Whiteclay’s distance from the Pine Ridge Indian Reservation, where beer is banned: 250 feet.
  • Damages sought by the Oglala Sioux Tribe from brewers and sellers of beer: $500 million.
  • India’s per capita beer consumption: 1.6 liters per year.
  • Annual beer sales in India: $4.5 billion.
  • Cost of a mainstream beer in India: 95 rupees (U.S. $1.90).
  • American Homebrewers Association membership today: over 30,000.
  • Number of AHA members in 2000: 8,483.
  • Increase in AHA membership since 2000: 254 percent.
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