prime-time TV

Beer Snobs Face a Backlash

Andy Crouch, who writes the “Unfiltered” column at BeerAdvocate.com, has a warning for craft beer snobs. The insults you hurl at big breweries, and those who drink their beers, are not only wearing thin but also brand you as an elitist.

Crouch accuses snobs of playing right into the hands of the big breweries. Anheuser-Busch’s “Brewed The Hard Way” and “Not Backing Down” ads tout Budweiser as “not small,” “not sipped” and “not a fruit cup”. And those ads are resonating with beer drinkers.

Worse yet, beer snobs have become a recurring punch line on prime-time TV. Crouch says, “Want to signal to the audience that a character is an unbearable jerk? Put a six-pack of fancy beer in his hand as he walks into the party. Worse yet, have him try and offer one of his high priced beauties to another character and then watch him get flatly rejected.”

Powered by WordPress