ReGrained

The Friday Mash (Heisman Trophy Edition)

On this day in 1935, the Downtown Athletic Club Trophy, later renamed the Heisman Trophy, was awarded for the first time. The winner was halfback Jay Berwanger of the University of Chicago who, despite being a number-one draft pick, never played pro football.

And now….The Mash!

We begin in Wisconsin, where you’ll get a beer chaser with your Bloody Mary. The state’s taverns have a long-standing tradition of serving chasers with cocktails.

The Jewish Museum of Montreal has joined forces with a nearby craft brewery to re-create a beer brewed by brothers Ezekiel, Moses, and Benjamin Hart in 1796.

Is there a beer aficionado on your Christmas list? Forbes magazine writer Tara Nurin can help you. She’s written mini-reviews of 18 worthy beer books.

The latest gizmo for beer snobs is That Ultrabeer Thing, a vibrator that emits ultrasonic waves that break up carbon dioxide bubbles, creating a creamy foamy head.

San Francisco’s ReGrained is collecting spent grain from three local breweries and turning them into susatinable granola bars. The company’s slogan is “Eat Beer”.

A market analysis firm has found that beer sales are “underperforming” in Colorado, Oregon, and Washington. Recreational marijuana is legal in all of those states.

Finally, the stereotypical craft beer drinker is a bearded white male. However, craft customers are becoming more diverse, and the industry is making efforts to get customers of color to drink their product.

The Friday Mash (Treasure State Edition)

On this day in 1889, Montana was admitted to the Union as the 41st state. Montana, with 36 craft breweries and a population of just over one million, ranks third in number of breweries per capita, behind only Vermont and Oregon. No wonder its nickname is the “Treasure State.”

And now….The Mash!

We begin in San Francisco, where a company called ReGrained is using spent grain from beer brewing to make granola bars. The bars also contain Ghirardelli chocolate and other local ingredients.

Bottle-share parties have gotten much more sophisticated over the years. Portland, Oregon, writer Lucy Burningham sampled rare beer and gourmet food at a high-end gathering in her hometown.

Why are holiday beers already on the shelves? Because early rollouts work. Sales of seasonal beers have risen by 15 percent or more in the past few years.

Cassava is the second most-consumed source of carbohydrates in sub-Saharan Africa. Multi-national breweries are buying the crop from farmers and using it to brew beer.

Japanese baseball players have their version of America’s post-game Champagne celebration: a victory beer fight in which players spray one another. The tradition dates back to 1959.

Craft beer might be the next big tourist attraction in the Tampa Bay area. Four micros have recently opened in St. Petersburg alone, and Tampa’s Cigar City Brewing Company has a nation-wide following.

Finally, it has been a year since Hurricane Sandy heavily damaged the Jersey Shore. Flying Fish Brewing Company’s “F.U. Sandy” beer has generated $75,000 in donations to a number of New Jersey charities.

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