On this day in 1846, William T.G. Morton first demonstrated ether anesthesia at the Massachusetts General Hospital. Each year the medical community honors this breakthrough with World Anesthesia Day. If ether “isn’t right for you”, we suggest having a beer instead.
And now….The Mash!
We begin in Iowa City, where the informal University of Iowa “Beer Band” has suspended itself—at least for the time being—after townspeople complained abou X-rated song lyrics.
Beer author John Holl interviewed Dr. Chris White, the founder of yeast provider White Labs. Topics include sour beer, brewer education, and White’s new facility in North Carolina.
Chicago restaurateur Rick Bayless is introducing genuine Mexican-style beers. He’s opened a brewpub, and has also formed a brewing partnership with Constellation Brands .
Years ago, graphic designer Harvey Shepherd fell in love with beer packaging. He’s turned his avocation into the recently-published Oh Beautiful Beer: The Evolution of Craft Beer and Design.
Business consultant Chip Martella has good news and bad news for craft brewers. The dreaded industry shakeup has arrived, but a scrappy craft brewer can still succeed in this environment.
Carla Jean Whitley of AL.com details the revival of brewing in Alabama. Now that lawmakers have eased many Prohibition-era restrictions, the state’s brewery count has risen to 28.
Finally, declining sales of American light beer have forced breweries to rethink their advertising strategies. Their new ads will stress product quality, and will carry more woman-friendly messages.
On this day in 1939, Jim Bouton was born. Bouton, who pitched for the New York Yankees and several other clubs, is best known for Ball Four, a tell-all account of a major leaguer’s life. The book, which infuriated the baseball establishment when it was published, has become a classic.
And now…Play Ball!
We begin in Cleveland, where the Indians are trying to attract fans by rolling back the price of beer for the upcoming season. A 12-ounce domestic brew will cost $4. Want a hot dog with your beer? It’ll cost you $3.
Celebrity chef Rick Bayless plans to create a new, Latin-themed beer. He’s working with Crown Imports, the company that distributes Corona and Negra Modelo in the United States.
It’s never too early to plan your beer travel, and Robin Fuchs, the founder of Beer Tours USA, has some suggestions: the five best small-brewery tours.
The 2013 Major League Soccer season is underway, and Portland Timbers fans can cheer their team on with Green & Gold Kolsch brewed by Widmer Brothers.
The Brewers Association has added Adambier and Grätzer to its Style Guidelines. The two newcomers bring the BA’s list of recognized beer styles to 142.
Where is John Hall, the former brewmaster at Goose Island Brewing Company, these days? He owns the Virtue Cider Company in Fennville, Michigan.
Finally, if you’re really lazy, and have $1,150 to blow, GrinOn Industries has something for you: an armchair that refills your beer from the bottom up. You’ll still have to arrange your own trips to the bathroom.