Roger Barber

British Winery Can Call Its Beverage “Champale”

Roger Barber, the owner of a British winery, can market his sparkling wine as “Champale”. Barber persuaded British trademark authorities that his product’s name wasn’t confusingly similar to French Champagne. French Champagne growers argued that “champ” was the common familiar term for their product, but Barber countered that in England, “champ” was short for champion.

You might be asking yourself, what is a story about wine doing on a beer blog? Because in America, “Champale” doesn’t mean what Barber thinks it means. The American version is a malt liquor that debuted in 1939. Readers of a certain age might remember getting a quick buzz—and an awful hangover—from drinking it. Champale, which has had a succession of owners, is still available, and now comes in four flavors.

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