SAB Miller

The Friday Mash (Gangland Edition)

Eighty years ago today, organized crime kingpin Dutch Schultz and three other men were fatally shot at a saloon in Newark, New Jersey, in what became known as “The Chophouse Massacre.”

And now….The Mash! 

We begin in England, where Cheltenham Racecourse has teamed up with Arkell’s Brewery to brew a beer honoring a famous racehorse named Arkle, whose daily diet included two bottles of Guinness.

This fall, Pawtucket, Rhode Island-based Foolproof Brewing Company is bucking the trend by adding peanut butter to its Raincloud Robust Porter. It’s “as far as you can get” from pumpkin ale.

Niraj Dawar and Charan K. Bagga have put together a graph that illustrates the branding power of the combined Anheuser-Busch-InBev SAB Miller mega-brewing company.

Congressman Peter DeFazio offers yet another reason to drink American craft beer. The Oregon Democrat contends that buying local craft products helps reduce the nation’s balance-of-trade deficit.

“No forests, no beer”, says Matt Miller of the Nature Conservancy. Forests are the home of headwaters streams, where most of the nation’s water supply originates.

Beer, always been a part of Cincinnati’s culture, has enjoyed a renaissance in recent years. Garin Pirnia of Paste magazine offers a comprehensive beer traveler’s guide to the Queen City.

Finally, the Kansas City Chiefs will reward 800 season-ticket holders who are flying to London to see their team play Detroit on November 1. The Chiefs have rented a pub, and will serve free beer Friday afternoon.

The Friday Mash (1,500th Blog Post Edition)

We aren’t beginning the Mash with a historical reference because we’re too busy celebrating a milestone. Today’s Mash is the 1,500th post on “Ludwig Roars.” Now excuse us while we refill our pint glasses.

And now….The Mash! 

We begin in the West Bank, where the Taybeh Brewery hosted its 11th annual Oktoberfest. The brewery poured a non-alcoholic beer for festival-goers from neighboring Muslim towns.

Anheuser-Busch InBev’s planned takeover of SAB Miller has advertising agencies worried. Less competition could mean less advertising. That, in turn, could affect the sports industry’s bottom lilne.

A 3,800-year-old poem honoring Ninkasi is also a recipe for Sumerian beer. Brewers have replicated the beer, which tastes like dry apple cider and has a modest 3.5 percent ABV.

Organizers of the Skanderborg Music Festival in Denmark have found an alternative to sleeping in hot tents: giant beer cans that offer a bed with pillows, shelving, a fan, and other amenities.

Jake Anderson, a goalie for the University of Virginia hockey team, was given five-minute major penalty and ejected from the game after chugging a can of Keystone Lite during the second intermission.

Québécois travel writer Caitlin Stall-Paquet takes us a beer-focused road trip through Gaspésie and the Bas-Saint-Laurent. The attractions also include museums, cathedrals, and rock formations.

Finally, Portland beer writer Jeff Alworth, who spent two years traveling and tasting beers, has written The Beer Bible. The 656-page book is accessible, but at the same time, an in-depth exploration of the heritage behind the beers we drink today.

Beer….By the Numbers

  • Number of Oktoberfests held in Munich (including this year’s): 182.
  • Times since 1810 that Oktoberfest was canceled: 24 (reasons include war, hyperinflation, and cholera epidemics).
  • Cost of a one-liter beer at this year’s Oktoberfest: €10 ($11.34).
  • Increase in the price of beer over 2014: 3 percent.
  • Cost of a pint of ale in the UK’s cheapest university town: £2.10 ($3.20), in Durham.
  • Cost of a pint in the UK’s most-expensive university town: £5.25 ($7.90), in Surrey.
  • Bushels of American barley used to brew beer in 2014: 177 million.
  • Brewing’s share of America’s barley crop in 2014: 75.
  • Stadium with the National Football League’s cheapest beer: Paul Brown Stadium, Cincinnati, 36 cents an ounce.
  • Stadium with the NFL’s most expensive beer: Lincoln Financial Field, Philadelphia, 71 cents an ounce.
  • Average per-ounce price of beer in NFL stadiums: 46 cents an ounce.
  • Number of Ontario supermarkets that will sell beer under new provincial legislation: 450 (out of 1,500).
  • Daily sales quota for Ontario supermarkets selling beer: 279 six-packs.
  • Anheuser-Busch InBev and SAB Miller’s combined share of the U.S. beer market: 70 percent.
  • A-B and SAB’s combined revenue from the U.S. beer market: $250 million a year.
  • Beer…By the Numbers

  • Breweries operating in the U.S. at the end of June 2013: 2,538 (98 percent of which are craft breweries).
  • Breweries in planning at the end of June 2013: 1,605.
  • People employed by craft breweries: 108,440.
  • Low-end beer’s share of the Chinese market: 85 percent.
  • Cost of a bottle of Tsingtao beer in Beijing: $0.32 U.S.
  • Cost of a bottle of Budweiser in Beijing: $0.96 U.S.
  • SAB Miller’s share of Colombia’s beer market: 98 percent.
  • Its share of Peru’s beer market: 94 percent.
  • American Homebrewers Association membership as of June 30: 38,347.
  • Percent increase over last year: 16.2.
  • India pale ales entered in last year’s Great American Beer Festival: 203 (the number-one category in number of entries).
  • Imperial IPAs entered last year: 128 (the number-two category).
  • Alcohol’s current share of America’s food budget: 13 percent.
  • Alcohol’s lowest share of America’s food budget since 1890: 5 percent, during the early years of Prohibition.
  • Its highest share since 1890: 20 percent, during the early 1890s.
  • The Friday Mash (Spring Planting Edition)

    One hundred and fifty-five years ago today, Washington Atlee Burpee was born. He founded the company known today as Burpee Seeds. Ludwig wants to set the record straight: the seed company is not related to burpless cucumbers.

    And now….The Mash!

    We begin in Amherst, Ohio, where workers building a storm sewer were surprised to discover what appears to be remnants of a brewery that closed for good in 1894.

    The makers of Skol, Brazil’s most popular beer, have come under fire for bringing out a beer-flavored ice cream. Critics fear that the product will tempt children to try beer.

    Baseball is back, and Marin Brewing Company is honoring the defending champion San Francisco Giants with a new brew, Orange and Black Congrats.

    Ambacht Brewery, a two-room brewhouse in Portland, Oregon, is recycling leftover matzoh to brew Matzobrau, “a darkly-colored wheat ale with a crisp finish” and a 6.5% ABV.

    Earlier this year, A-B rolled out Budweiser Black Crown Beer. Industry insiders wonder whether SAB Miller is going to retaliate with “Miller Fortune”.

    Brandon Watson of TheDailyMeal.com lists ten beer products he wishes were a joke. They include the fake beer belly, Bongzilla, and beer-dispensing backpacks.

    Finally, a word from our sponsor. Actually, sponsors. And not necessarily ours. Mashable.com has videos of the ten funniest beer commercials.

    Powered by WordPress