seasonal beers

Beer…By the Numbers

  • Change in seasonal beer sales in the U.S. from 2013 to 2014: Up 13.1 percent.
  • Change from in seasonal beer sales 2015 to 2016: Down 5.4 percent.
  • UK pub closings in 2015-16: 480.
  • Change from the year before: Down 7 percent.
  • UK brewery openings in 2015: 134.
  • Change from the year before: Up 8 percent.
  • Annual growth rate in UK craft beer sales: 40 percent.
  • Oregon’s brewery count in 2016: 218.
  • Its brewery count ten years ago: 76.
  • Barrels of Modelo Especial shipped in the U.S. in 2015: 5.4 million.
  • Increase over 2010 shipments: 135.3 percent (the nation’s fastest growing brand).
  • Japanese tax on a 350-ml can of regular beer: 77 yen (81 U.S. cents).
  • Japanese tax on a 350-ml can of “happoshu” (a lower-malt content beer): 47 yen (40 U.S. cents)
  • Unique beers served by Founders Brewing Company last year: 95.
  • Live acts that performed on Founders’ stage last year: 250.
  • The Friday Mash (PG-13 Edition)

    On this day in 1984, the Motion Picture Association of America added “PG-13” to its film rating system. The new rating was created after parents and advocacy groups complained about the amount of violence in some PG-rated films.

    And now…The Mash!

    We begin in South Carolina, where a 20-year-old law forbids breweries to donate beer to non-profit organizations. This law—which state liquor agents are aggressively enforcing—effectively prevents small breweries from taking part in festivals.

    In Las Vegas, Pub 365 plans to offer a rotating selection of 365 craft beers, including beer cocktails and a rare beer menu called the Unicorn List. Seasonals will make up one-fifth of the selection.

    Market Watch’s Jason Notte writes that craft breweries are resorting to a tactic they once despised: establishing sub-brands for beers that may not fit the character of the brewery’s core business.

    Starting next year, beer bikes will be banned from Amsterdam’s city center. Locals complained that the bikes, packed with bachelor partiers, have turned downtown into a drunken theme park.

    The Washington Post’s Fritz Hahn has noticed a trend: the 16-ounce shaker pint is giving way to smaller glassware. It’s makes craft beer appear cheape, and it’s a more responsible way to serve high-gravity styles.

    Thieves made off with two refrigerated trailers packed with 78,500 bottles of SweetWater Brewing Company’s beer. Police recovered some of the beer in a nearby warehouse—which, ironically, was a shooting location for the 1977 bootleg beer classic, Smokey and the Bandit.

    Finally, Untappd, Inc., now offers “Untapped For Business”, which allows retailers to publish beer lists, share their menus with consumers, and notify customers that rare or sought-after beers are going to appear on store shelves.

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