Snow Beer

Beer…By the Numbers

  • Top ten brewers’ share of the craft beer market in 2015: 3.8 percent.
  • Their share of the craft beer market in 2009: 5 percent.
  • People employed by Ohio craft breweries: 2,500.
  • Ohio’s current craft brewery count: 190.
  • New York State’s brewery count in 2015: 240.
  • Its brewery count in 2012: 95.
  • Craft brewing’s impact on New York State’s economy: $3.5 billion (fourth-highest in the U.S.).
  • Boston Beer Company’s (ticker symbol: SAM) closing price on May 13: $150.04 a share.
  • SAM’s highest price during the past 52 weeks: $266.62.
  • Calories in a 12-ounce can of Budweiser: 145.
  • Calories in a 12-ounce can of Bud Light: 110.
  • Bud Light’s share of the world beer market: 2.5 percent (third overall).
  • Snow beer’s share of the world beer market: 5.4 percent (first overall).
  • Cost of a liter of Snow beer in China, its home country: $1.
  • Growth in Snow’s sales volume since 2005: 573 percent.
  • Beer…By the Numbers

  • U.S. brewery count as of November 2015: 4,144 (the highest total on record).
  • Previous high brewery count: 4,131 (set in 1873).
  • California’s brewery count: 600, as of December 3, 2015.
  • Percent increase over last year: 18.
  • Rate at which new breweries open in California: 2 per week.
  • U.S. sales of Guinness beer in 2014: 2.4 million barrels.
  • U.S. sales of Guinness beer in 2006: 3.3 million barrels.
  • UK households expected to buy beer online this month: 1 million.
  • Increase over December 2014: 200,000.
  • Flavored malt beverages’ share of the beer market: 3.25 percent.
  • Growth in flavored malt beverage sales over last year: 9.5 percent.
  • Years since Dogfish Head Brewery opened: 20. (At the time, it was America’s smallest brewery.)
  • Dogfish Head’s curret rank, by sales, among craft breweries: 13th.
  • Number-one selling Snow beer’s share of China’s beer market: 23 percent.
  • Number-two selling Tsingtao beer’s market share: 18 percent.
  • Beer…By the Numbers

  • American movie theaters that serve beer: 200 to 400.
  • Percentage of American movie theaters that serve beer: 3.5 to 7.
  • China’s Snow beer’s share of the world-wide beer market: 5.4 percent.
  • Snow’s world-wide rank in market share: 1st.
  • Number of Chinese breweries in the world-wide Top 10: 4.
  • China’s beer production in 2014: 41.6 million barrels.
  • Decline in production from 2013 to 2014: 2.8 percent.
  • Africa’s beer industry’s compound average growth rate since 2008: 6.6 percent.
  • Asia’s beer industry’s compound average growth rate since 2008: 5.9 percent.
  • Tennessee’s highest-in-the-nation beer tax: $1.29 per gallon ($40 per barrel).
  • Other states with a beer tax higher than $1 per gallon: 3 (Alabama, Alaska, Georgia).
  • Brewery openings in 2014: 615.
  • Brewery closings in 2014: 46.
  • Events at this year’s Albuquerque Beer Week: 170, over an 11-day period.
  • Venues participating in Albuquerque Beer Week: 55.
  • Beer…By the Numbers

  • Sales of China’s Snow beer in 2013: 87.8 million barrels.
  • Snow’s world-wide rank in sales: 1st (4 of the world’s top 5 brands are Chinese).
  • China’s beer market, compared to the U.S. beer market: 21 percent smaller.
  • Years until China’s beer market will become bigger than the U.S.: 3.
  • Percent of American drinkers who prefer beer: 41.
  • Percent who prefer wine: 31 (23 percent prefer hard liquor).
  • State with the highest per capita consumption of beer: North Dakota (0.96 pints a day).
  • State with the second-highst per capita consumption: Montana (0.9 pints a day).
  • Craft beer sales for the first half of 2013: 9 million barrels.
  • Craft beer sales for the first half of 2014: 10.6 million barrels (an 18-percent increase).
  • Percent of American drinkers who drink craft beer: 23.
  • Percent of Americans who avoid craft beer: 30.
  • Percent of craft beer consumed by men: 72.
  • Cost of a pound of hops in 2004: $3-5.
  • Cost of a pound of cheap hops in 2014: $8. (Hard-to-find Citra hops cost $20 a pound.)
  • Beer…By the Numbers

  • Market capitalization of China Resources, brewers of Snow Beer: 60 billion yuan ($9.6 billion).
  • Market capitalization of Tsingtao Brewing: 50 billion yuan ($8 billion).
  • Germany’s annual per capita beer consumption in 1976: 151 liters.
  • Its annual per capita beer consumption today: 106.6 liters.
  • Its present consumption compared to the U.S.: 33 percent higher.
  • Dollar value of U.S. craft beer exports last year: $49.1 million.
  • U.S. craft beer exports to Canada last year: 68,180 barrels (Canada is the number-one market).
  • U.S. craft beer exports to western Europe last year: 56,204 barrels (Sweden and the UK rank second and third).
  • Value-added tax on beer served in British pubs: 20 percent.
  • British pub closings per week: 18.
  • Attendance at this year’s Barcelona Beer Festival: 10,000 (twice the attendance at last year’s inaugural festival).
  • Number of beers poured at the festival: 300.
  • Beers from Catalonia poured at the festival: 55.
  • Green Flash Brewing Company’s investment in a second brewery in Virginia Beach: $20 million.
  • Projected annual capacity of the Virginia Beach facility: 100,000 barrels.
  • Beer…By the Numbers

  • Breweries represented at this year’s Great American Beer Festival: 578.
  • Increase over 2011: 110 (23 percent).
  • China’s Snow Beer production in 2011: 50.8 million barrels (number one in the world).
  • Budweiser production in 2011: 38.7 million barrels (number three in the world, behind Snow and Bud Light).
  • Taxes’ share of the cost of an American beer: 45 percent.
  • Annual U.S. tax revenue generated by beer consumption: $10.8 billion.
  • Economic output of the U.S. brewing industry: $223.8 billion.
  • Brewing industry’s share of U.S. gross domestic product: 1.5 percent.
  • People employed by the U.S. brewing industry: 1.8 million.
  • Economic impact of California’s craft brewing industry: $3 billion.
  • People employed by California craft breweries: 22,000.
  • Minutes an average American must work for a beer: 5 (cost of a beer: $1.80).
  • Minutes an average Canadian must work for a beer: 11 (cost of a beer: $3.20).
  • Breweries in the U.K.: more than 1,000.
  • U.K. breweries opening in the past year: 153.
  • Beer…By the Numbers

    World’s number-one brewery Snow Beer’s annual production: 16.5 billion pints.
    Countries in which Snow Beer is sold: 1 (China).
    States where Flying Dog beers can be found: 33.
    States where New Glarus beers can be found: 1 (Wisconsin).
    U.S. craft beer sales in the first half of 2011: 5.1 million barrels.
    Change from a year ago: Up 14 percent.
    Czech Republic’s per capita beer consumption in 2010: 161 liters (first in the world).
    Second-place Germany’s per capita beer consumption: 109 liters.
    U.S. per capita beer consumption: 79 liters.
    Acres of hops under cultivation in Washington State: 24,300.
    Acres of hops under cultivation in Colorado: 75.
    American India Pale Ales entered in last year’s Great American Beer Festival: 175.
    India pale ale’s share of the U.S. craft beer market: 14.3 percent.
    Expected attendance at this weekend’s Oktoberfest-Zinzinnati: 500,000.
    Year the first Oktoberfest-Zinzinnati was held: 1976.

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