The Friday Mash (Cleveland Rocks Edition)

Two hundred and twenty years ago today, surveyors of the Connecticut Land Company named an area in Ohio “Cleveland” after General Moses Cleaveland, the superintendent of the surveying party. The city’s first “a” later vanished when a newspaper publisher couldn’t fit it on the masthead.

And now…The Mash!

We begin in space, the final frontier. Shmaltz Brewing is celebrating Star Trek’s 50th anniversary with two “collector’s edition” Golden Anniversary beers:”The Trouble With Tribbles” and “Voyage to the Northeast Quadrant”.

“Foraging”—combing local fields and forests for ingredients—is a foodie trend that breweries are just starting to join. VinePair’s Kathleen Wilcox profiles two of them and the people who own them.

Here’s one SEC title the Alabama Crimson Tide won’t be winning: best craft beer city in the conference. The honor belongs to Athens, Georgia, the home of the Bulldogs.

The Beer Institute, whose member companies control 80 percent of the American market, has agreed to put nutritional information—including calories, carbohydrates, protein, and fat—on beer labels.

It wasn’t exactly Smokey and the Bandit, but a beer distributor picked up his first allotment of Deschutes beer in Bend, Oregon, and drove it cross-country to Salem, Virginia.

Africa is a challenging market for breweries. They’ve responded by stepping up production of beer using local ingredients and rolling out low-cost alternatives to their flagship brands.

Finally, a London-based company is the first to brew beer using artificial intelligence. It uses an algorithm called Automated Brewing Intelligence to collect customer feedback via a Facebook Messenger bot, then uses the feedback to improve the recipes of its beer.

Where No Beer Has Gone Before

Last month, two fans known as Danny and Rich sent the first can of beer into space. They loaded a full can of Natural Light inside a Styrofoam cooler attached to a balloon, and also affixed a tracking device and a video camera filming an empty can. The beer reached an altitude of 90,000 feet before heading back to Earth, landing 60 miles from where it was launched.

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