Super Bowl commercials

Beer…By the Numbers

  • Price of a “regular bottle” of beer at Super Bowl 50: $13.
  • Price of a “premium draught” at Super Bowl 50: $15.
  • Cost of Anheuser-Busch’s anti-drunk driving Super Bowl spot featuring Helen Mirren: $10 million.
  • Estimated value of Peyton Manning’s post-Super Bowl endorsements of Budweiser: $3.2 million.
  • Germany’s annual hop production: 34,000 metric tons (first in the world).
  • United States’ annual hop production: 33,266 metric tons (second in the world).
  • Washington State’s share of U.S. hop production: 70 percent.
  • Beer’s share of the world-wide alcoholic beverage market: 80 percent.
  • Beer’s share of India’s alcoholic beverage market: 30 percent.
  • Beer’s share of the U.S. alcoholic beverage market in 2015: 48 percent.
  • Its share of the U.S. market in 2000: 55 percent.
  • Maximum weekly “units” of alcohol recommended by UK health authorities: 14.
  • Number of pints of lager in 14 units of alcohol: 7.
  • Boston Beer Company’s revenue in 2015: $959.9 million.
  • Increase over 2014: 6 percent.
  • The Friday Mash (Aloha Edition)

    On this day in 1778, Captain James Cook discovered the Hawaiian Islands. Hawaii is one of only four states that were independent countries before joining the Union. The others are California, Texas, and Vermont, which was a republic between 1777 and 1791.

    And now…The Mash!

    We begin in Denver where, for the third straight year, Governor John Hickenlooper mentioned beer in his State of the State address. Before entering politics, Hickenlooper owned the Wynkoop Brewing Company.

    If you’re in the mood to waste some time, check out SuperBowl-Commercials.org (yes, that’s a real site) and start with a few memorable beer commercials, including one featuring Budweiser’s talking frogs.

    The Standard Reference Measurement assigns a number between 1 (lightest) and 40 (darkest) to describe the color of beer. Jay Brooks has posted an SRM chart and other color-related links on his Brookston Beer Bulletin.

    The “Big D”–Drewrys beer–might be returning to Indiana. Chicago entrepreneur Frank Manzo has acquired the Drewrys name and is lining up capital for his brewing venture.

    Sprecher Brewing Company, which is famous for its root beer, is test-marketing an alcoholic version called Hard Root Beer. It has bourbon and oak flavors, and weighs in at 5% ABV.

    Some experts worry that cheap beer is a health problem, and that U.S. beer prices are about to drop because of consolidation and vertical integration in the brewing industry.

    Finally, congratulations are in order to Fred Bueltmann, a managing partner at New Holland Brewing Company in Michigan. His book, Beervangelist’s Guide to the Galaxy, will be published this spring.

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