On this day in 1935, the Downtown Athletic Club Trophy, later renamed the Heisman Trophy, was awarded for the first time. The winner was halfback Jay Berwanger of the University of Chicago who, despite being a number-one draft pick, never played pro football.
And now….The Mash!
We begin in Wisconsin, where you’ll get a beer chaser with your Bloody Mary. The state’s taverns have a long-standing tradition of serving chasers with cocktails.
The Jewish Museum of Montreal has joined forces with a nearby craft brewery to re-create a beer brewed by brothers Ezekiel, Moses, and Benjamin Hart in 1796.
Is there a beer aficionado on your Christmas list? Forbes magazine writer Tara Nurin can help you. She’s written mini-reviews of 18 worthy beer books.
The latest gizmo for beer snobs is That Ultrabeer Thing, a vibrator that emits ultrasonic waves that break up carbon dioxide bubbles, creating a creamy foamy head.
San Francisco’s ReGrained is collecting spent grain from three local breweries and turning them into susatinable granola bars. The company’s slogan is “Eat Beer”.
A market analysis firm has found that beer sales are “underperforming” in Colorado, Oregon, and Washington. Recreational marijuana is legal in all of those states.
Finally, the stereotypical craft beer drinker is a bearded white male. However, craft customers are becoming more diverse, and the industry is making efforts to get customers of color to drink their product.
Forbes magazine correspondent Tara Nurin reports that the San Diego Brewers Guild is asking city planners to turn down 10 Barrel Brewing Company’s application to build a brewpub near Petco Park, the home of the San Diego Padres baseball team.
Guild members warn that letting 10 Barrel open a pub will drive independent, locally-owned breweries and brewpubs out of business. They point out that 10 Barrel is based nearly 1,000 miles away in Bend, Oregon. Worse yet, 10 Barrel is now owned by Anheuser-Busch In Bev, and is in the process of opening pubs in cities throughout the West.
However, not everyone in the city’s craft beer community is opposed to 10 Barrel. Andy “The Beerman” Coppock, who hosts of “The Business of Beer podcast,” says, “[S]ay what you will about [Anheuser-Busch InBev], their craft brands are very well-made beers. At the end of the day, I want to see people drinking better beer.”
Nurin, who as a television reporter covered planning board meetings, has seen similar protests against letting “big box” retailers such as Wal-Mart come to town. She notes that the big-box companies invariably got their way, and predicts that 10 Barrel will likewise get the go-ahead.
One hundred and twenty-five years ago today, at high noon, thousands of people took part in the Oklahoma Land Rush. Within hours, Oklahoma City and Guthrie had instant populations of 10,000.
And now…The Mash!
We begin in Tumwater, Washington, once the home of Olympia Brewing Company. Today, it’s the home of a cluster of legal marijuana growers and processors—including one of the state’s largest.
Peru’s Cerveza San Juan beer brand has replaced the roaring jaguar with barnyard animals on its cans. The reason? The brewery is calling attention to the big cat’s endangered status.
Officials have reinstated beer at the University of Missouri’s “Tiger Prowl”, where graduating seniors eat barbecue, get free merchandise, and get ready to say goodbye to their classmates.
Anheuser-Busch InBev has acquired its eighth craft brewery, Devil’s Backbone of Roseland, Virginia. Established in 2008, Devil’s Backbone has won multiple Great American Beer Festival medals.
The Vietnamese love beer, and craft brewers have begun to enter the market. One new craft is the Pasteur Street Brewing Company, whose founders include Vick’s Florida native John Reid.
Forbes magazine’s Tara Nurin explores “pay-to-play” in beer distribution. Even after a high-profile crackdown in Massachusetts, she says it’s “a common yet whispered business practice”.
Finally, Don Russell aka Joe Sixpack takes us back to the bad old days of Prohibition’s “needle beer”: speakeasy owners injected alcohol into near beer—which was still legal in the 1920s. One customer, who sampled the stuff, compared it to 44-D cough syrup.