Beer…By the Numbers

  • Years since the founding of Anheuser-Busch InBev’s first ancestor: 656.
  • Number of brands made by AB-InBev companies: around 200.
  • Dividend yield on AB-InBev shares (ticker symbol: BUD): 1.7 percent.
  • Percent of Americans’ Twitter tweets that mention beer: 0.014.
  • Percent that mention church: 0.018.
  • China’s beer consumption last year: 50 billion liters (1st in the world).
  • Change from 2006: Up 29 percent.
  • Canned beer’s share of the American market in 2011: 53 percent.
  • Its share in 1991: 60 percent, an all-time high.
  • Percent of Americans who drank a beer in the past 30 days: 42.
  • Percent who drank a microbrew in the past 30 days: 5.
  • Beer excise taxes collected by Wisconsin in 2011: $9.3 million.
  • Change from 2010: Down 3 percent.
  • Wisconsin’s excise tax on a barrel of beer: $2 (unchanged since 1968).
  • The Friday Mash (Festivus Edition)

    It’s time for Festivus, a holiday celebrated with an aluminum “Festivus pole”, rituals like the “Airing of Grievances” and “Feats of Strength”, and calling easily explainable events “Festivus miracles.” While beverages aren’t obligatory, they come highly recommended.

    And now…The Mash!

    We begin in Muskegon, Michigan, the self-proclaimed “beer tent capital of the world,” where 13 residents stripped to their swimsuits and waded into Lake Michigan to attract a brewery to their city.

    Australian researchers have found that a one-degree (Celsius) increase in average monthly temperature translates into a 2.1 percent increase in beer consumption. That’s 10,000 extra cases.

    Dogfish Head Artisan Ales is planning a $50 million expansion of its brewery in Milton, Delaware. Unfortunately, some locals voiced their objections to the traffic the brewery will create.

    Last week, the Globe and Mail’s website ran a slideshow which features 12 Canadian craft brewers that are shaking up the country’s brewing industry.

    Ashley Rouston, The Beer Wench, lists the craft beer community’s 20 most compelling personalities on Twitter. Drat! Ludwig isn’t one of them.

    Injuries forced Yao Ming to end his pro basketball career, but the NBA continues its efforts to win fans in China with a partnership between the Miami Heat and Chinese beer company Tsingtao.

    Finally, now that it’s Hanukkah, brewers are bringing out holiday beers for Jewish beer drinkers. Why not? Jews have brewed beer for thousands of years in Asia, Europe, and America.

    A Virtual Tasting on Twitter

    Whole Foods Market has teamed up with Ashley Rouston, The Beer Wench, to present a series of virtual beer tastings that will be broadcast live on Twitter. The first in the series will take place tomorrow, December 20, from 7:00 to 8:00 pm. The focus will be, naturally enough, on holiday beers. The lineup consists of New Belgium Snow Day, Deschutes Jubelale, Bison Brewing Gingerbread Ale, and Dogfish Head Chicory Stout.

    Getting #slizzerd

    During the last few days, we’ve seen a number of Twitter tweets with the hashtag #gettngslizzerd, and wondered what that was all about. Here’s the story: A woman who handles social media for the Red Cross mistakenly tweeted this on her work account: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettngslizzerd.”

    What could have been a major embarrassment turned into great publicity for both the Red Cross and Dogfish Head. The brewery re-tweeted the #gettngslizzerd tweet to its followers, some of whom directed donations to the Red Cross; bars offered to buy pints of Dogfish for customers who could show they’d donated blood; and HootSuite, which the Red Cross twitterer had used to send out her tweet, pledged a donation of its own.

    The Friday Mash

    Our weekly feature: all the news that’s fit to blog!

    The Beer Blog interviewed Mike Pellegrino, the author of Jersey Brew, The Story of Beer in New Jersey. We had to lead off with this story: Maryanne and Paul are the authors of Michigan Breweries and they both grew up in the Garden State.

    After a six-year run, Jeff at Stonch’s Beer Blog has called time on his blogging. That’s the bad news. The good news is that The Gunmakers, the Clerkenwell (London EC1) pub he fell in love with and eventually bought, is very much alive and well.

    Mikkeller, which The Danish Beer Enthusiasts elected that country’s best brewery in 2008, likes to “seek and explore new limits.” Not satisfied with brewing Denmark’s most potent beer, the brewery is in the process of brewing a beer with the theoretical IBU at 1,000. We can’t wait to read the reviews of this one.

    Finally, CNNGo.com reports on an emerging beer culture in Shanghai. Several intrepid craft brewers are already doing business, and last month the Brewers Association sent over a delegation to spread the word about American craft beer.

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