On this day in 79 B.C., Mount Vesuvius erupted, wiping out the towns of Pompeii and Herculaneum and killing more than 15,000 people. Its most famous victim was Pliny the Elder, the naturalist whose writings about hops earned him recognition from the Russian River Brewing Company. The brewery’s renowned double IPA bears his name.
And now…The Mash!
We begin in Morgantown, the home of West Virginia University, which has reclaimed the number-one spot in the Princeton Review’s ranking of top party schools. WVU also ranks first in the “Lots of Beer” category.
You can’t win ‘em all. Olympic athlete Nick Symmonds came up six seconds short of the world record for running the Beer Mile, in which contestants chug a beer before the race and at each quarter mile.
Australian scientists have found that feeding brewer’s grain to cows can reduce their methane emissions by at least 15 percent. Methane is a potent greenhouse gas, and cows burp up a lot of it.
With this beer I thee wed? Many couples are substituting craft beer for Champagne toasts at their wedding receptions. Their beer selections often honor the states the bride and groom come from.
Visitors to Fort Collins, Colorado, can now spend the day beer touring on a bicycle. There are six breweries located along three miles of trails, along with a “bike library” that will rent you one.
Boxed wine has been on store shelves for years, but will drinkers buy beer in square bottles? Heineken is experimenting with them.
Finally, a 1940 ad for Schaefer Bock Beer, which looked like something out of a Dr. Seuss book, inspired the Village Voice’s Eric Sundermann to write a beery version of One Fish, Two Fish, Red Fish, Blue Fish.
Today is Tartan Day, which marks the date on which the Declaration of Arbroath, confirming Scotland’s independence, was signed in 1320. Tartan Day celebrations include Scottish-themed events such as pipe band parades, Highland dancing, and perhaps a wee dram of Scottish ale.
And now….The Mash!
We begin in Bend, Oregon, which has 81,000 people, nine breweries, and the Brew Cycle which takes folks to the town’s “hop spots.” Or, if you prefer, you can take a walking tour.
The Toronto Globe and Mail’s Crystal Luxmore has noticed a trend: couples are making craft beer part of their nuptials. The brew is not only a break from hifalutin traditions, but it pairs with a wider range of dishes.
Beer geekery meets science geekery on the Periodic Table of Beer Styles. Where on the table is your favorite style?
Texas A&M University’s long list of traditions includes “ring dunking.” The official way to christen an A&M senior ring is to dunk it in a 60 ounce mug of beer, then chug all of its contents. Except the ring, of course.
James Bond, who added “shaken, not stirred” to the Movie Quotes Hall of Fame, is switching to Heineken beer. Daniel Craig, who plays 007 in the latest film in the series, will star in a Heineken ad to appear this fall.
Has Italy made it into craft brewing’s big leagues? Alla Spina, a new restaurant in Philadelphia, thinks so, adding hard-to-find Italian craft beers to its rustic Italian-style bar menu.
Finally, Japan’s Kirin Brewery has invented Ichiban Shibori Frozen Draft. It’s frozen beer foam (23 degrees Fahrenheit) which acts as a lid for your beer and will keep it cold for half an hour.