White Labs

Founding Fathers of San Diego Beer

San Diego has become one of the nation’s premier beer cities, both for the number of breweries and the quality of beer they produce. Its road to craft beer prominence began in 1989, when two friends in Mission Beach, Chris Cramer and Matt Rattner, founded the Karl Strauss Brewing Company. The brewery’s namesake was Cramer’s cousin, who had been trained in Germany as a brewer before World War II and fled before the Holocaust.

A number of Karl Strauss alumni went on to open their own breweries. Scott Stamp, the original bartender at Karl Strauss, went on to open Callahan’s and the San Diego Brewing Company. Their original cocktail waitress Gina Marsaglia opened Pizza Port Brewery in 1992 with her brother Vince. That same year, the brewery’s original tour guide, Jack White, started Home Brew Mart.

During Home Brew Mart’s early days, a customer named Yuseff Cherney so impressed White with his knowledge of beer that White hired him on the spot. Cherney later became the chief operating officer and head brewer at Ballast Point Brewing Company. At the same time, Cherney was working with fellow UC San Diego student Chris White, a post-graduate biochemistry student who later started White Labs, one of the nation’s premier yeast laboratories.

As for Karl Strauss, the brewery ranks 45th in production among the nation’s craft breweries, even though its distribution is limited to California.

The Friday Mash (World Anesthesia Day Edition)

On this day in 1846, William T.G. Morton first demonstrated ether anesthesia at the Massachusetts General Hospital. Each year the medical community honors this breakthrough with World Anesthesia Day. If ether “isn’t right for you”, we suggest having a beer instead.

And now….The Mash! 

We begin in Iowa City, where the informal University of Iowa “Beer Band” has suspended itself—at least for the time being—after townspeople complained abou X-rated song lyrics.

Beer author John Holl interviewed Dr. Chris White, the founder of yeast provider White Labs. Topics include sour beer, brewer education, and White’s new facility in North Carolina.

Chicago restaurateur Rick Bayless is introducing genuine Mexican-style beers. He’s opened a brewpub, and has also formed a brewing partnership with Constellation Brands .

Years ago, graphic designer Harvey Shepherd fell in love with beer packaging. He’s turned his avocation into the recently-published Oh Beautiful Beer: The Evolution of Craft Beer and Design.

Business consultant Chip Martella has good news and bad news for craft brewers. The dreaded industry shakeup has arrived, but a scrappy craft brewer can still succeed in this environment.

Carla Jean Whitley of AL.com details the revival of brewing in Alabama. Now that lawmakers have eased many Prohibition-era restrictions, the state’s brewery count has risen to 28.

Finally, declining sales of American light beer have forced breweries to rethink their advertising strategies. Their new ads will stress product quality, and will carry more woman-friendly messages.

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