wild yeasts

Why Some Breweries Skipped the GABF

Even though they’re well regarded and have a following, some breweries passed on this year’s Great American Beer Festival. Their reasons include the high cost of travel, the limited impact of GABF on sales, and the difficulty of getting the word out at such a heavily-attended event.

Some breweries that skipped the GABF poured instead at fringe events during festival weekend. Those events attracted aficionados of certain styles, such as sour beers and beers made with wild yeasts or locally-found ingredients. The more intimate, laid-back atmosphere enabled brewery representatives to talk to attendees and further build their brand.

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