Yosemite National Park

A Clever, Beer-Themed April Fool’s Prank

Today, CraftBeer.com reported that the heads of four craft-brewing pioneers–Kim Jordan (New Belgium), Ken Grossman (Sierra Nevada), Garrett Oliver (Brooklyn Brewery) and Sam Calagione (Dogfish Head)–will be chipped out of Half Dome, the 9,000-foot-tall granite formation in Yosemite National Park. It also reported that the landmark will be named “Craft Dome”.

It gets better:

[I]t all started with a call from Leslie Knope a few weeks ago. Grossman says the Pawnee, Indiana, native who rose to the top of the ranks of the National Park Service was looking for a way the government could give props to the rise of small and independent brewing in America.

“She said she wanted to put a project together to honor the founding of craft brewing…Since California is the birthplace they wanted to do it at Half Dome.”

There’s also a video from Sierra Nevada’s Facebook page in which the four honorees explain the Craft Dome plan.

Well done, ladies and gentlemen. Well done.

The Friday Mash (Drop the Puck! Edition)

On this day in 1875, the first-ever organized indoor game of ice hockey was played in Montreal. It featured two nine-member teams whose lineups included local college students. Instead of a ball, which was customary in outdoor games, the players used the ancestor of the modern hockey puck.

And now….The Mash!

We begin in Chicago, where White Sox fans are rooting for their team to draft Clemson first baseman Seth Beer. Their campaign includes hashtags with excruciatingly bad puns on Beer’s name.

Uinta Brewing Company is packaging its Golden Ale—a beer meant to be enjoyed outdoors—in cans bearing images of our national parks. Yosemite National Park will be the first to appear on a can.

Budapest’s Mad Scientist Brewery has a deal for you. Adopt a dog from a local animal sanctuary, and the brewery will send you home with a case of its beer—even if your new best friend doesn’t drink.

Asbury Park Brewery’s logo is inspired by the city’s famous Convention Hall. And fittingly for “Springsteen Country”, all of its owners have a connection to the music business.

A New York State lawmaker wants to allow municipalities to establish “recreation zones”, within which it would be legal to carry open containers of alcohol sold by bars and restaurants.

Cathay Pacific Airlines has added something new to its beer menu: Betsy, a beer brewed to be enjoyed at 35,000 feet, where passengers’ senses of taste and smell are diminished.

Finally, according to Amy Sherman of MLive.com, the funniest beer names from last weekend’s Michigan Brewers Guild’s Winter Beer Festival were “Gnome Wrecker”, “Complete Nutter Madness”, and “Only Fools Russian”.

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