On this day in 888 A.D., the Vikings began a siege of Paris after the city’s ruler, Count Odo, refused the invaders’ demand for tribute. The siege was the most important event in the reign of the then-French king who has an appropriate name for this day after Thanksgiving: Charles the Fat.
And now….The Mash!
We begin on YouTube, where a sunbathing woman texted a neighbor, asking him to send over a beverage. The neighbor obliged, delivering a can of beer to her by mini-drone.
Now that Oklahoma voted to allow full-strength beer sales in stores, a Tulsa newspaper called on state lawmakers to scrap other “puritanical anachronisms” that are still on the books.
Chicago welcomed its first contract brewery, Great Central Brewing Company. Next year, it will open a taproom offering a variety of Chicago-brewed beers.
An alliance called No Patents on Seeds has called on Carlsberg to give up its three patents on mutant strains of barley. The strains provide new enzymes to develop “more distinctive”, flavor-stable beers.
Lifelong friends Collin Poseley and Eggie Foust have created Craft Beer: The Board Game. It takes five minutes to learn, and it can be played while inebriated.
The rapper Ludacris, an Atlanta native, has opened his long-awaited Chicken & Beer restaurant at Hartsfield-Jackson Airport. Its menu is “Southern to the core”.
Finally, Ayla Bystrom-Williams, the owner of Honeymoon Brewery, beat out 13,000 competitors and won a $200,000 Miller Lite “Tap the Future” award. She’s one of the country’s few black female brewery owners.
Ninety years ago today, the first numbering system for U.S. highways was approved. The 21 numbered highways in the initial group included U.S. 60, which ran from Chicago to Los Angeles; it was later renumbered and became the famous “Mother Road”, U.S. Route 66.
And now…The Mash!
We begin at the Samuel Adams brewery in Boston, where hundreds of fans lined up to buy bottles of limited-edition “Big Hapi” beer, brewed to honor now-retired Red Sox slugger David “Big Papi” Ortiz.
Beer aficionados reacted furiously to TV food and travel personality Anthony Bourdain’s comments likening the clientele at a San Francisco beer bar to the “(expletive deleted) Invasion of the Body Snatchers”.
A court in Stuttgart, Germany, ruled that breweries can’t use the word “bekömmlich”—“wholesome” in English—in their advertising because European Union regulations prohibit health claims in alcohol ads.
Dogfish Head Craft Brewery will start canning its beers later this month. Brewery CEO Sam Calagione is now convinced that canning technology can deliver a consistent, high-quality product.
The YouTube channel Celebrities in Golf Carts is trying to bridge the generation gap between Baby Boomers and Millennials with a new sport called Beer Pong Golf.
Dissatisfied with local distributors, Massachusetts’ Night Shift Brewing created its own distributorship. It’s offering breweries friendlier contracts, more personal attention, and deliveries of fresher beer.
Finally, in 1987, a Heineken retailer spread the untrue rumor that Mexican brewery workers urinated in containers of Corona Extra beer. That resulted in a lawsuit, and a public statement denying the rumor. Ten years later, Corona surpassed Heineken as America’s number-one imported beer.
On this day in 1845, the Naval School–later renamed the United States Naval Academy—opened in Annapolis, Maryland, with a class of 50 midshipman students and seven professors. Since then, the entire campus has gained recognition as a National Historic Landmark.
And now….The Mash!
We begin in Australia, where a feral hog stole three six-packs of beer, got snorting drunk, and got into an altercation with a cow. The hog was seen the next morning sleeping off a nasty hangover.
It’s October, which means the pumpkin beers are flowing. If you like them, Playboy magazine has done you a favor. After tasting a slew of them, they’ve ranked America’s best pumpkin beers.
At last week’s Great American Beer Festival, the Brewers Association unveiled its beer and food pairing course. The five-unit course is free of charge, and you can download the course materials.
Watch out for yellow jackets. This is the time of the year when they feast on anything sweet—including your half-finished can of beer. Swallow one, and you’ll be in a world of hurt.
Sometimes distribution can the a bane of craft brewers. On its website, Clown Shoes Brewing tells a horror story about its relationship with its distributor in Georgia.
There’s a YouTube video of Alfred the cat, who appears to be polishing off a beer. Experts caution against serving beer to felines—unless, of course, they’re beer-drinking lions.
Finally, even though beer consumption at this year’s Oktoberfest was down 15 percent from last year’s, everyone had a good time in Munich. The Daily Mail has a photo essay of the festivities.